Apple and Netflix announce a Formula 1 content swap
Just months after Apple signed a five-year, $140 million-per-year deal for US media rights to Formula 1 races, the streamer is sharing with Netflix.
In a rare content swap, Apple TV will allow Netflix to simulcast the F1 Canadian Grand Prix in May. Netflix, in turn, will allow Apple to carry its popular “Drive to Survive” docuseries.
“Drive to Survive” will land on the queues of both Netflix and Apple TV at 12 a.m. PT this Friday.
The docuseries has been a major driving force behind F1’s increasing popularity in the US, with more than half of the sport’s followers crediting “Drive to Survive” as a key reason they became fans, per a 2022 survey.
“Drive to Survive” will land on the queues of both Netflix and Apple TV at 12 a.m. PT this Friday.
The docuseries has been a major driving force behind F1’s increasing popularity in the US, with more than half of the sport’s followers crediting “Drive to Survive” as a key reason they became fans, per a 2022 survey.
