“Bluey” is still the biggest thing on US streaming services
As countless children, parents, and a growing number of adult fans without kids will tell you, the “Bluey” hype has been real for a while.
Now, the Australian animated TV series about a blue heeler puppy is the most streamed show of 2025 so far, having garnered an incredible 25.1 billion minutes of viewing from January to June, per a new Nielsen report.
“Bluey” was watched more than buzzy hits like HBO’s “The White Lotus” (11.5 billion minutes) and “Squid Game” (15.1 billion), which was streaming giant Netflix’s most watched show and the only original title to break the top 10 in a six-month span dominated by library series, like the 448-episode-strong medical drama “Grey’s Anatomy.”
The bingeable kids show has extended its lead at the top of the Nielsen rankings, having been named the most streamed show of 2024 after racking up 55.6 billion minutes of watch time on its international streamer, Disney+ (not inclusive of broadcast TV views on its native Aussie network, ABC, and Disney Channel).
In fact, according to The Hollywood Reporter, “Bluey” has appeared in Nielsen’s streaming ratings since October 2022 — meaning it’s been a top dog for a whopping 143 consecutive weeks.
“Bluey” was watched more than buzzy hits like HBO’s “The White Lotus” (11.5 billion minutes) and “Squid Game” (15.1 billion), which was streaming giant Netflix’s most watched show and the only original title to break the top 10 in a six-month span dominated by library series, like the 448-episode-strong medical drama “Grey’s Anatomy.”
The bingeable kids show has extended its lead at the top of the Nielsen rankings, having been named the most streamed show of 2024 after racking up 55.6 billion minutes of watch time on its international streamer, Disney+ (not inclusive of broadcast TV views on its native Aussie network, ABC, and Disney Channel).
In fact, according to The Hollywood Reporter, “Bluey” has appeared in Nielsen’s streaming ratings since October 2022 — meaning it’s been a top dog for a whopping 143 consecutive weeks.
