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Hollywood Exteriors And Landmarks - 2025
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MOB RULES

Cinemas needed a blockbuster this year — enter a blockheaded “Minecraft Movie”

The video game adaptation is a surprise hit, smashing expectations by bringing in a record $157 million domestically in its opening weekend.

Millie Giles

To strike gold at the box office, sometimes it helps to dig into the bedrock of popular video games.

Creeper hit

Over the weekend, “A Minecraft Movie” took US movie theaters by storm, bringing in a stacked $157 million domestically — which makes it not only the biggest domestic debut of 2025, but also the best ever opening weekend for a movie adapted from a video game.

The long-awaited movie was released on Friday after a decade of development… and it couldn’t have come soon enough for cinemas. According to a recent Bloomberg report, US movie ticket sales are down 11% so far this year, as theatrical releases for some new movies have dwindled to just 17 days.

It seems that box office hits have become harder to cultivate because of, surprise, surprise, online streaming, with films being pulled from screens after less time, or skipping theatrical release altogether, so that studios can cash in on pay-per-view and selling titles direct to streamers.

Indeed, Box Office Mojo data shows cumulative domestic box office takings have slumped year to date, after the worst March at the box office since the pandemic-addled 2021. For context, the highest-grossing film last March was “Dune 2,” which opened domestically to ~$82 million; in March 2025, it was Disney’s live-action “Snow White,” which debuted with just ~$43 million.

Box office sleepy Q1 chart
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Arts, crafts

While critical reception for “A Minecraft Movie” has been what could generally be described as “mixed” — it sits at 48% on Rotten Tomatoes, and has seen some fairly scathing reviews — the flick has been a box office boon so far this April, creeping past initial projections of $70 million to $80 million, per Variety.

What analysts and critics perhaps neglected to account for is the winning ticket-shifting formula of adaptation movies that cater to a millions-strong global active user base of (often younger) game enthusiasts — as seen previously for “The Super Mario Bros. Movie,” which ended up being the second-highest grossing film of 2023.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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