Disney+ plans to email viewers who give up on shows
In an effort to pump up their "hours per subscriber" metric, Disney is planning a slew of engagement farming ideas that could launch before the end of the year.
According to the Wall Street Journal, the company will soon roll out emails to viewers "who stop watching in the middle of a series reminding them to finish."
So, like an online retailer or a major political party, the streamer could soon start mass messaging subscribers who bailed on shows with subject lines like, "Where'd you go, friend?" from Baby Yoda. It's an interesting move by Disney+, which has halved its TV library in recent months.
So, like an online retailer or a major political party, the streamer could soon start mass messaging subscribers who bailed on shows with subject lines like, "Where'd you go, friend?" from Baby Yoda. It's an interesting move by Disney+, which has halved its TV library in recent months.
