Culture
culture
Rani Molla

See what Elon Musk’s X.com looked like through the years

Twitter, or what Elon Musk calls X, now uses the URL X.com. A year and a half after he took the social media company private, its rebrand as X is complete. For what it’s worth, Twitter.com still takes you to what many — most? — of us still call Twitter.

This is not Musk’s first company called X. In fact, he started X.com, an online bank that would become PayPal, back in 1999. Musk bought that url back from PayPal in 2017. In other words, the Gen Xer has long thought calling something “X” was cool.

Anyway, in honor of the URL rebranding, we thought it would be fun to look at where X.com used to bring you at various points in its history, courtesy of the Internet Archive’s Wayback Machine.

1999: Before Musk owned the URL it looks like it belonged to a software engineer, Robert Walker.

X.com in 1999 Robert Walker

2000: Here it is as the website for Musk’s second company, online bank X.com.

X.com in the year 2000

2001: X.com became PayPal.

X.com now PayPal 2001

2007: It later became something called PayPal Labs, “PayPal's showcase site which allows you to take our experimental products for a spin.” PayPal had been acquired by eBay in 2002.

PayPal Labs 2007

2013: In the 2010s, it was a relatively slick website for “x.commerce an eBay Inc. company”

x.commerce an eBay Inc. company

2024: And now it’s the site we know and hate.

x.com 2024

1999: Before Musk owned the URL it looks like it belonged to a software engineer, Robert Walker.

X.com in 1999 Robert Walker

2000: Here it is as the website for Musk’s second company, online bank X.com.

X.com in the year 2000

2001: X.com became PayPal.

X.com now PayPal 2001

2007: It later became something called PayPal Labs, “PayPal's showcase site which allows you to take our experimental products for a spin.” PayPal had been acquired by eBay in 2002.

PayPal Labs 2007

2013: In the 2010s, it was a relatively slick website for “x.commerce an eBay Inc. company”

x.commerce an eBay Inc. company

2024: And now it’s the site we know and hate.

x.com 2024

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The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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