Culture

Iowa’s Final Four match-up was a slam dunk for ESPN

Caitlin Clark and the Iowa squad may have been upset by South Carolina last night, but they took home the gold for ESPN.

The #1 most-watched sports network said a record 14.2M people tuned in to Iowa's Final Four match-up against UConn Friday. It's the 45-year old network's most watched basketball game ever, and topped viewership for every World Series game last year.

To put that in perspective, ESPN first aired an NBA game in 1982, and has been airing them continuously since 2002.

The record came just days after Iowa's matchup with No. 3 LSU became the most-watched women's college bball game with 12.3M viewers. 

Women’s sports are having a moment: Just over half of American adults spent some time watching or following female sports in the past year. Meanwhile, broadcast coverage has nearly 3x’d from pre-pandemic levels as more networks try to get in on the action.

+300%
14.2M viewers
The previous record?
13.5M
Game 7 of the 2018 NBA Eastern Conference finals

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Prediction markets show “One Battle After Another” leads in Oscar race for Best Picture

It’s finally Oscars week — and with voting officially closed, all that’s left to do is count the ballots and wait to see who wins this Sunday night. 

This year, the acting categories have been the most interesting to watch, especially the showdown between “Marty Supreme” star Timothée Chalamet and “Sinners” actor Michael B. Jordan for Best Actor. While Chalamet was long the favorite, Jordan has caught up and overtaken him after winning the Actor Award.

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

But perhaps the most exciting race of all is for Best Picture. Out of the 10 nominees, the two at the top are Paul Thomas Anderson’s “One Battle After Another” and Ryan Coogler’s “Sinners,” both of which are studio releases from Warner Bros. Discovery

Which will win the top prize seems to be split among award pundits and experts. As of Monday afternoon, Gold Derby still has “One Battle After Another” as the front-runner with odds of 76.87%. AwardsWatch, AwardsRadar, and Numlock Awards are also still predicting that “One Battle After Another” will take the statue for Best Picture.

On the other side, reporters from some major trade publications like Variety’s Clayton Davis and The Hollywood Reporter’s Scott Feinberg predict that “Sinners” will take the top honor.

Odds in the prediction markets currently show that “One Battle After Another” is still ahead of “Sinners,” with the former priced in at 75% while the latter is priced at 23%.

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