Culture
culture
Yiwen Lu

Boomers are unretiring and really want a job

New data from LinkedIn shows that baby boomers’ job search intensity has grown 13% in July compared to the beginning of the year, the most among all generations. 

LinkedIn’s Job Seeker Intensity Index looks at the average number of applications per applicant, meaning if you’re hitting that “apply” button more often, the harder you are working to land a new gig.

Meanwhile, over 13.2% of retired boomers — those aged between 60 and 78 — came back to start a new job in 2023, a five-year high. The so-called “unretiring” trend shows how individuals are affected by inflation, economists said.

“For some baby boomers, it’s probably the case that they are facing higher prices,” said Kory Kantenga, an economist at LinkedIn. “They were expecting to be retired on a fixed income, and so their finances are such that they need to go back into the workforce in order to maintain this standard of living they were expecting to have when they initially required.” 

Meanwhile, over 13.2% of retired boomers — those aged between 60 and 78 — came back to start a new job in 2023, a five-year high. The so-called “unretiring” trend shows how individuals are affected by inflation, economists said.

“For some baby boomers, it’s probably the case that they are facing higher prices,” said Kory Kantenga, an economist at LinkedIn. “They were expecting to be retired on a fixed income, and so their finances are such that they need to go back into the workforce in order to maintain this standard of living they were expecting to have when they initially required.” 

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Hollywood may have its best year at the box office since 2019, but streaming audiences are still obsessed with old content

Viewers are opting for catalog content over new shows and movies across (pretty much) every major streamer.

Tom Jones6/29/26
culture
Tom Jones

The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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