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Nintendo’s Switch 2 is outrunning the original’s US sales pace by 68%

Unlike its current-generation console rivals, Nintendo’s Switch 2 still hasn’t seen a tariff price hike in the US. Even if it had, though, it would probably still be selling like crazy.

According to new Circana data on October video game industry sales, Nintendo’s new handheld sold 328,000 units in the US last month. Its current pace, per Circana Senior Director Mat Piscatella, is 68% ahead of the original Switch — which is a lock for Nintendo’s bestselling console ever — and even beating the record sales pace of Sony’s PlayStation 4 by 3%.

Hardware - Video game hardware spending in October grew 36% when compared a year ago, to $351M. Switch 2 was again able to offset declines across Switch (-52% versus a year ago), Xbox Series (-37%) and PlayStation 5 (-22%).

— Mat Piscatella (@matpiscatella.bsky.social) November 20, 2025 at 9:02 AM

Per Piscatella, US hardware (console) sales jumped 36% from last year to more than $350 million, despite double-digit falls from the original Switch, the PS5, and Microsoft’s Xbox.

Last month, Nintendo boosted its annual production target to 25 million units by the end of March 2026, Bloomberg reported.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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