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Nintendo’s Switch 2 is outrunning the original’s US sales pace by 68%

Unlike its current-generation console rivals, Nintendo’s Switch 2 still hasn’t seen a tariff price hike in the US. Even if it had, though, it would probably still be selling like crazy.

According to new Circana data on October video game industry sales, Nintendo’s new handheld sold 328,000 units in the US last month. Its current pace, per Circana Senior Director Mat Piscatella, is 68% ahead of the original Switch — which is a lock for Nintendo’s bestselling console ever — and even beating the record sales pace of Sony’s PlayStation 4 by 3%.

Hardware - Video game hardware spending in October grew 36% when compared a year ago, to $351M. Switch 2 was again able to offset declines across Switch (-52% versus a year ago), Xbox Series (-37%) and PlayStation 5 (-22%).

— Mat Piscatella (@matpiscatella.bsky.social) November 20, 2025 at 9:02 AM

Per Piscatella, US hardware (console) sales jumped 36% from last year to more than $350 million, despite double-digit falls from the original Switch, the PS5, and Microsoft’s Xbox.

Last month, Nintendo boosted its annual production target to 25 million units by the end of March 2026, Bloomberg reported.

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Hollywood may have its best year at the box office since 2019, but streaming audiences are still obsessed with old content

Viewers are opting for catalog content over new shows and movies across (pretty much) every major streamer.

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The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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