Streaming royalty: Olivia Rodrigo's catapulted herself into the music streaming elite

Streaming royalty: Olivia Rodrigo's catapulted herself into the music streaming elite

9/14/23 8:00PM

‍Good 4 her‍

‍Olivia Rodrigo’s sophomore album Guts, released last Friday, continues to garner rave reviews from fans and critics, with the record reportedly set to debut at number 1 on the Billboard Hot 100 with over 285,000 sales in its first week.

The 20-year-old singer, whose infectious hit singles include “good 4 u” and “vampire”, may not be familiar to everyone, but her 2 albums have catapulted her into direct comparison with some of the biggest names in modern music.

‍Streaming royalty‍

‍Rodrigo is currently notching 45 million streams on Spotify every day, only behind Drake and Taylor Swift who are getting 50 million and 85 million plays a day, respectively. Interestingly, Rodrigo’s had to deny any animosity toward Swift — the subject of our Sunday Deep Dive back in July — after fans interpreted some Guts lyrics as not-so-subtle digs at her contemporary, following a legal copyright entanglement between the pair.

While she’s the third most-streamed artist in the world on daily counts, over 25 million ahead of established acts like Sheeran and Bieber, Rodrigo is still behind on lifetime streaming figures — understandable, though, given that she was born in 2003.

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