Twitter cofounder Evan Williams wants to make social media “social” again
Twitter and Medium founder Evan Williams is back, announcing (on Medium, of course) his new social-media app: Mozi.
Mozi is basically an app that helps you keep track of what your friends, family, and acquaintances are up to. That’s it. You can upload your contact list, add itineraries for your trips, and any friends living in the area will get notifications that you’re in town.
Mozi is, in a way, an “anti-social media” app in that you can’t like posts, you can’t upload photos or videos, and there’s no room for influencers that many complain about Meta’s Instagram or ByteDance’s TikTok. That’s a feature, not a flaw, as Williams wanted to launch an app that reprioritized in-person connection:
“Social networks became ‘social media,’ which, at first, meant receiving content from people you chose to hear from. But in the quest to maximize engagement, the timeline of friends and people you picked to follow turned into a free-for-all battle for attention. And it turns out, for most people, your friends aren’t as entertaining as (god forbid) influencers who spend their waking hours making ‘content.’
In other words, social media became…media.”
Time will tell if the multi-time social-media founder strikes gold again.
Mozi is, in a way, an “anti-social media” app in that you can’t like posts, you can’t upload photos or videos, and there’s no room for influencers that many complain about Meta’s Instagram or ByteDance’s TikTok. That’s a feature, not a flaw, as Williams wanted to launch an app that reprioritized in-person connection:
“Social networks became ‘social media,’ which, at first, meant receiving content from people you chose to hear from. But in the quest to maximize engagement, the timeline of friends and people you picked to follow turned into a free-for-all battle for attention. And it turns out, for most people, your friends aren’t as entertaining as (god forbid) influencers who spend their waking hours making ‘content.’
In other words, social media became…media.”
Time will tell if the multi-time social-media founder strikes gold again.
