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Max Knoblauch

YouTube reminds everyone it’s a streamer, raises Premium subscription prices

YouTube announced on Friday that it’s raising the cost of its Premium plan by $2 a month to $15.99. The changes will take effect on June billing statements, the company said.

YouTube — which last hiked Premium subscription prices in 2023 — has some cover in boosting prices. Netflix announced a price hike last month, as did Amazon Prime Video. Spotify increased its subscription pricing earlier this year.

The move reflects a level of subscriber security from YouTube, which last year said its paid Premium and Music plans had 125 million subscribers (far fewer than Netflix’s 325 million subscribers). The platform continues to dominate overall streaming market share, accounting for 12.5% of TV viewing time in January, per Nielsen. YouTube has consistently stood atop Nielsen’s monthly viewership charts since February 2025.

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