Markets
markets
Luke Kawa

Beyond Meat’s meme stock rally continues after Monday’s frenzied session broke its records for volumes, options traded, and one-day gains

Beyond Meat is showing what happens when a low nominal share price, retail enthusiasm, heavy options activity, and relatively elevated short interest collide: this is what a meme stock rally looks like.

Shares of the plant-based meat company are on a tear again on Tuesday morning, pushing toward the $2 level after sinking as low as $0.50 last Thursday. As of 7:39 a.m. ET, more than $115 million has changed hands trading Beyond Meat, the fourth-most of any stock listed on US exchanges.

The rally didn’t need any fundamental news, but it got some anyways: management announced plans to expand its product availability at over 2,000 Walmart locations nationwide, further adding to the stock’s early gains.

This continues Beyond Meat’s high-volume surge that saw the stock more than double on Monday, in what was by far its biggest one-day gain on record. By the time the dust settled on the opening session of the week, Beyond Meat had volumes in excess of 1.2 billion, effectively turning over its (newly boosted) shares outstanding three times over during the course of the day. That’s a higher level of turnover than Opendoor Technologies enjoyed during its most insane session of this year back on July 21.

JPMorgan strategist Arun Jain observed that this retail interest came out of nowhere as the stock was trading for coins rather than dollars, as this chart on BYND’s daily net retail imbalance through Friday shows:

JPM BYND net imbalance
Source: JPMorgan

This sudden flood of positive retail sentiment appears to be in no small part thanks to a (since banned) Reddit user with the handle capybaraSTOCKS, who has since transitioned to YouTube and X to share his thesis on the company. Business Insider identified this person as Dimitri Semenikhin, a Dubai-based real estate developer.

The move on Monday included a massive spike in call volumes up to more than triple their previous daily record:

When you’re a meme stock, your equity is what becomes your top product. And while, yes, most companies do tend to see higher trading volumes on any given day than the sales they’re making, this discrepancy is particularly stark with Beyond Meat. Through its history as a publicly traded company, it’s recorded plant-based meat sales of 487.5 million pounds. In other words: more than twice as many shares traded on Monday compared to pounds sold from Q1 2018 through Q2 2025!

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Lululemon’s stretch getting tested: Stock plunges after after outlook is cut

Lululemon shares are down double digits in premarket trading after the company cut its full-year sales and profit outlook, overshadowing a Q1 beat and raising fresh concerns about the brand’s turnaround efforts.

The company now expects fiscal 2026 revenue to be flat to down 1%, compared with its prior forecast for 2% to 4% growth. Guidance for full-year diluted earnings per share was dragged down to a range of $10.95 to $11.15, below the company’s previous guidance of $12.10 to $12.30 and well below Wall Street’s estimate of $13.26.

Key numbers for Q1:

  • EPS of $1.69 vs. the $1.68 expected.

  • Revenue of $2.47 billion vs. the $2.43 billion expected.

The modest top-line beat masked a widening divergence between Lululemon’s geographic markets. While international revenue rose 22% overall with a 30% increase in Mainland China, the bigger problem remains North America, where revenue fell 5%.

Interim co-CEO and CFO Meghan Frank acknowledged during the earnings call that recent product rollouts underperformed. A highly anticipated yoga campaign failed to generate its expected “halo effect” across broader product lines.

Profitability metrics took a major hit, with gross margins contracting by 410 basis points to 54.2% due to mounting tariff costs and promotional markdowns. Operating income consequently fell 37% year over year to $276.9 million.

“We experienced spikes of negative commentary in the media and on social channels with regard to our brand, which had an impact on traffic and overall top-line performance,” Frank said during the earnings call. “And second, not all of our product launches have met our expectations. While we have had several successful launches so far this year, we have seen others as we start Q2 not generate the anticipated guest response.”

Lululemon’s valuation has already been steadily compressing for years. While it was once one of retail’s richly valued stocks, investors have been questioning whether the company can return to the double-digit growth era.

The results also arrive during a leadership transition. Lululemon announced back in April that former Nike executive Heidi O’Neill is set to take over as CEO in September, with investors looking to her to revive growth in North America and restore the brand’s growth.

As Lululemon faces both macroeconomic pressure and brand-specific challenges, its stock has dropped around 40% year to date.

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Paige Oamek

US job growth skyrocketed in May, blasting past expectations

The US economy added 172,000 jobs in the month of May, the Bureau of Labor Statistics reported Friday, sending 10-year Treasury yields higher.

The strong May job market surprised economists. Experts had predicted only 85,000 new jobs — just half the reported number. The unemployment rate held steady at 4.3%, as expected.

The job growth story is a hopeful spot for the economy as consumers continue to feel inflationary pressure from the Iran war.

Job gains were buoyed by the leisure and hospitality sector, which added 70,000 jobs, as well as local government, healthcare, and education.

Both the March and April jobs reports were revised upward, making them collectively 93,000 higher than previously reported.

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