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President Trump drops the big billboard of tariffs on “Liberation Day” (Chip Somodevilla/Getty Images)
Trump Always Raises Tariffs

From TACO to TART? US stock futures sink as Trump threatens blanket 15% to 20% tariffs

Will markets move away from TACO (Trump Always Chickens Out) toward TART (Trump Always Raises Tariffs)?

Luke Kawa

S&P 500 futures careened lower on Thursday evening after President Donald Trump suggested that he’s mulling blanket tariffs of 15% to 20% (versus the current 10%) in an NBC interview.

That was shortly followed by a Truth Social post from the president imposing tariffs of 35% on imports from Canada effective August 1, though this reportedly includes an exemption for USMCA-compliant goods, per Bloomberg. Trump also told NBC that EU members will be getting tariff letters today.

The SPDR S&P 500 ETF, which tracks the benchmark US equity index, is down about 0.6% in premarket trading on Friday.

The “Trump Always Chickens Out” or (TACO) thesis has largely carried the day in explaining the market’s continued resilience ever since the April 9 pause and watering down of reciprocal tariffs vindicated buy-the-dip strategies.

To be clear, that includes what’s happening now, so far: S&P 500 futures are down not even 1% from all-time highs. Without the April imposition of tariffs and swift postponement of the worst of those measures, an announcement like Thursday night’s would likely have evoked a much more negative market reaction.

TACO is a thesis that’s worked incredibly well, zooming in on our recent lived market experience.

Zooming out, TART — Trump Always Raises Tariffs — is another enduring reality that investors have to navigate when the real estate mogul and former reality star is in residence at 1600 Pennsylvania Avenue.

When Trump is in office, US tariff rates go up. And they’ve gone up much, much more during Trump 2.0 (through May!) than they did in the totality of Trump 1.0.

“While the TACO phenomenon is narrowly correct (i.e. the president does tend to postpone decisions), it may also be turning increasingly obsolete (for focusing too narrowly on short-term implementation deadlines rather than the long-term trajectory of US tariff rates),” Andrew Bishop, Signum Global Research’s global head of policy research, wrote in a prescient July 8 note.

Whether this reality is enough to leave a bigger dent in the outlook for S&P 500 profits (with 12-month forward earnings at all-time highs) or multiples (at the high end of their long-term range) is something that traders will continue to wrestle with over the coming days and weeks.

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Hedge funds are following retail traders into the Magnificent 7

Hedge funds are following retail traders into the stocks the masses never stopped buying.

“As we kick off earnings for megacap tech stocks, this stood out: [hedge funds] have started buying Mag7 stocks again this month though positioning remains well below the peak levels seen in early 2016,” writes Goldman Sachs’ Cullen Morgan.

Goldman PB Mag 7
Source: Goldman Sachs

In early April, JPMorgan strategist Arun Jain noted that retail investors had basically been selling everything but the Magnificent 7 stocks as part of a more cautious stance due to the Iran war.

(Apple has been a longstanding exception to this trend, presumably because retail traders aren't fond of its hands-off approach to AI.)

JPM Retail flows

Last August, Jain discussed how retail activity tended to “crowd in” institutional buyers in meme stocks, while Goldman’s John Marshall advised clients to piggyback on stocks beloved by retail traders. Speculative, retail-geared assets proceeded to go on a tremendous run that soured in October.

But there are some early indications that a similar bout of speculative fervor is bubbling up once more.

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POET Technologies surges above $10 for first time in 4 years amid explosion in call volumes

POET Technologies is up nearly 40% this week as options market activity goes haywire in a faint echo of what got the stock on retail traders’ radars in October.

As of 11:12 a.m. ET, more than 10 calls have changed hands for every put traded. This bullish impulse has propelled the stock above the $10 threshold for the first time since March 2022.

Shares of the optical communications firm briefly dipped last week after Wolfpack Research said it was short the company because its investors would be exposed to an “IRS tax nightmare.”

The company responded that day saying it was taking measures for US shareholders that “should mitigate certain potential adverse US federal income tax consequences to it that could otherwise result from the Company’s status as a passive foreign investment company.”

markets

GE Aerospace falls after leaving earnings guidance unchanged

Jet engine maker GE Aerospace slid in early trading Tuesday, as its better-than-expected Q1 results were overshadowed by uninspiring guidance.

It reported:

  • Q1 adjusted revenue of $11.61 billion vs. the $10.71 billion consensus expectation.

  • Adjusted earnings per share of $1.86 vs. the $1.60 consensus estimate.

But management left full-year 2026 adjusted EPS guidance where it was at between $7.10 and $7.40, compared to a consensus expectation of $7.49 from analysts.

“Were holding our full-year guidance across the board, given the macro uncertainty, though, with our strong start to the year, we are trending toward the high end of that range,” CEO Larry Culp said on the conference call.

GE Aerospace hit an air pocket in March as the start of the US war against Iran sent energy prices soaring and hurt expectations for the profitability of commercial carriers. A rally in April had pushed the stock close to positive territory for the year, but it’s solidly in the red after the results today.

markets

Trump says he doesn’t like potential United-American merger but would “love somebody to buy Spirit”

President Trump on Tuesday told CNBC that he doesn’t like the idea of a United Airlines-American Airlines merger, but would “love somebody to buy Spirit.”

“Maybe the federal government should help that one,” Trump said on Tuesday, referring to Spirit’s attempts to emerge from bankruptcy.

Trump’s thoughts on United-American are an update from last week, when White House Press Secretary Karoline Leavitt said the potential megamerger was “not something the president or the White House have an ​opinion on or are weighing in on.”

American and United shares dipped following Trump’s comments, as did Spirit rival Frontier Airlines.

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