Set an intention... The Vancouver-based team over at Lululemon did for 2018. And it worked. Quarterly sales surged 26%, making last year one of its "strongest yet." Lulu's focus for the future is to blossom into a "dual-gender" brand.
Man's best friend... is a pair of sweat-wicking, technical khakis with a hidden back pocket. Lulu's CEO straight up called out guys as its "most exciting" area of growth:
- Turns out "men's bottoms" have become "extremely profitable."
- So Lulu signed NFL QB Nick Foles to be its first male ambassador of squat-worthy pants (FYI, he prefers the title "elite ambassador" and is now really into the hashtag #thesweatlife).
- And since Lulu only owns 20% of the male workout market currently, it's very, very into this.
"Work-leisure-wear" is now a thing... Goldman just rolled out a “firm wide flexible dress code” JPMorgan's been tie-optional since 2016. So Lulu's thinking beyond its vinyasa gear to daily uniform options of a suit-free office future.
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