Cup Fever

Cup Fever

1/9/24 7:00PM

Quencher thirst

The first TikTok product craze for 2024 has come in an unusual form: a reusable water bottle from a 110-year-old company. The latest drop (Dec 31) of Stanley’s Quencher cups — a Starbucks-collab “Galentines Collection”— caused chaos at Target locations, as fans queued outside stores and even trampled on revelers to get their hands on the limited edition vacuum flasks.

While Stanley’s classic 40-oz cups have existed since 2016, demand has soared since videos of the ultra-durable chalices poured onto social media in the past few months (one TikTok showing the cup surviving a car fire has amassed over 94m views). Indeed, a Stanley representative reported that US sales of the Quencher went up 275% year-over-year in 2022… and then again by an eye-watering 751% in 2023.

And, although the #stanleycup tag on TikTok has over 7bn views, a large portion of this is also made up by ice hockey clips — since the NHL sponsor this tag for their eponymous Stanley Cup Championship, which takes place each summer. But, until the tumbler trend runs dry, hockey fans might be iced out of their Stanley content for some time.

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Tom Jones7/10/26

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart — Sherwood News

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