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Record-high coffee prices poised to keep rising on upcoming Brazil tariffs

Anyone who relies on a morning cup of coffee will have noticed how much their caffeine kick has been setting them back of late.

Now, as the Trump administration prepares to impose a 50% tariff on imports from Brazil to the US from August 1, people may have to fork out even more.

Coffee prices have recently surged to an all-time high, hitting $7.93 per pound of ground roast coffee in May — up from $5.99 in the same period last year, according to Bureau of Labor Statistics data first reported by The New York Times.

Coffee prices soaring
Sherwood News

The tariffs, announced on Wednesday, could see the world’s largest coffee grower halt new shipments to the world’s largest coffee drinker altogether if enacted. Per Reuters, the US imported more than 8.1 million 60-kilogram bags — one-third of its total consumption — of the product from Brazil last year.

With coffee supplies already tightening as droughts have squeezed harvests, wholesale costs could rise as much as 50% if these tariffs take effect, the Times reported, which could translate to a price hike of $0.25 a cup.

It’s worth noting that coffee drinkers have had it pretty good for years. In fact, adjusted for inflation, the price of coffee hasn’t gone up that much relative to other stuff. Using the BLS’s Inflation Calculator, had coffee tracked the wider rate of inflation over the last 45 years, the $3.21 per pound that we paid back in 1980 would actually be closer to $13 per pound today.

Coffee prices have recently surged to an all-time high, hitting $7.93 per pound of ground roast coffee in May — up from $5.99 in the same period last year, according to Bureau of Labor Statistics data first reported by The New York Times.

Coffee prices soaring
Sherwood News

The tariffs, announced on Wednesday, could see the world’s largest coffee grower halt new shipments to the world’s largest coffee drinker altogether if enacted. Per Reuters, the US imported more than 8.1 million 60-kilogram bags — one-third of its total consumption — of the product from Brazil last year.

With coffee supplies already tightening as droughts have squeezed harvests, wholesale costs could rise as much as 50% if these tariffs take effect, the Times reported, which could translate to a price hike of $0.25 a cup.

It’s worth noting that coffee drinkers have had it pretty good for years. In fact, adjusted for inflation, the price of coffee hasn’t gone up that much relative to other stuff. Using the BLS’s Inflation Calculator, had coffee tracked the wider rate of inflation over the last 45 years, the $3.21 per pound that we paid back in 1980 would actually be closer to $13 per pound today.

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
Sherwood News
Reddit alien stock exchange

Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

Tom Jones6/22/26

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