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A honey dipper drizzles golden honey
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BUZZ CUTS

The US honey industry is in a bit of a sticky spot

Production is stalling as bee colony losses mount, per the USDA, but demand for honey just keeps on rising.

Millie Giles

Whether you’ve sampled one of the many newly available “swicy” offerings at major fast-food chains, or just mixed some of the sweet stuff into your daily raw milk shot, it feels like honey is everywhere in the US these days. And, as detailed in a recent Bloomberg article, it seems Americans still can’t get enough of it.

According to retail data from Circana cited in the piece, Americans bought $1.6 billion worth of honey in the 12 months through March 2026, up 10% from the same period a year earlier. Meanwhile, the USDA’s National Honey Report, updated last Wednesday, revealed that US adults consumed ~1.9 pounds of honey per capita in 2025, which is only slightly less than the record-high 2 pounds seen the year before.

Even as the buzz around bee nectar continues to build — for any variety of health-adjacent, environmental, or political reasons — USDA figures going back to 1987 show that honey production in the US slumped to an all-time low of ~116 million pounds last year, down 14% from the year prior.

Honey stats 2025
Sherwood News

Mounting demand sent the average price of honey up to a sky-high ~$3.05 per pound in 2025, marking a 70% increase in the space of two decades, and the US has become increasingly reliant on foreign imports to keep up. The report detailed honey imports hovering around peak levels, with India (which provided ~193 million pounds of US honey imports in 2025), Argentina (~121 million), and Brazil (~64 million) highlighted as top suppliers.

Hive mind

It might not come as a surprise to apiarists, or some “Bee Movie” fans, that a decline in bee colonies is a major reason for the production slump.

The USDA documented approximately 2.41 million honey-producing colonies in the US in 2025, which yielded only 48 pounds of honey per colony (down 7% year on year). Bloomberg noted that more than 60% of honeybee colonies in the US were lost in the six months to January 2025, the largest seasonal die-off ever recorded, after being infected by pesticide-resistant parasitic mites.

Beyond colony losses, producing honey in the US just isn’t that lucrative anymore: the USDA’s March release indicated that honey and other non-pollination business made up ~18% of bee producers’ income last year, as America’s beekeepers use their swarms to pollinate more profitable plants.

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The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
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Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

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