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Great Expectations

A startup with 10 employees is now worth $5 billion

That’s more than what Macy’s is worth

A million dollars isn't cool, you know what's cool?
A billion dollars.

That’s what a young Justin Timberlake told his castmates in a scene from The Social Network — the 2010 film about the rise of Facebook.

Back then, as Silicon Valley was entering its golden era, startups seeking to change the world were doing really well if they were valued at a few million dollars. Any mention of the “B” word was typically reserved for companies making serious waves, with a billion-dollar valuation typically taking years and a revenue (or user) chart that looked like a hockey stick.

Zero to one (billion of cash)

Things have obviously changed a lot since the early 2000s. But few things in the startup world in the intervening years have been quite as remarkable as the news that Safe Superintelligence (SSI), a startup co-founded by OpenAI's former chief scientist Ilya Sutskever, has raised $1 billion in a round of investment that values the company at $5 billion, according to an exclusive report from Reuters. The company has 10 employees.

That valuation is more than what iconic department store Macy’s ($4.2 billion) is worth. It’s more than triple what pizza giant Papa John’s International is worth.

SSI valuation $5 billion
Sherwood News

The wave of AI hype that took Nvidia to a $3 trillion market cap is filtering all the way through the economy, and venture capitalists with deep pockets are willing to take bets that, even just 5 or 6 years ago, would have seemed ludicrous. Clearly, SSI is a special case and the expertise that someone like Ilya Sutskever brings is substantial, but with that kind of deal it is no wonder that nearly all of Silicon Valley’s ambitious founders say they’re working on AI in some shape or form.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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Iconic hot dog brand Nathan’s Famous just sold for $450 million

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