Business
BlackBerry sales

BlackBerry: Back in the black?

The once-iconic phonemaker expects to be profitable again

We’ll be fine

Shares of BlackBerry rose 11% yesterday after the company posted a smaller than expected loss, edging the once world-beating company back towards profitability, with the CEO expecting BlackBerry to be “generating positive cash flow in the fourth quarter”.

The results had nothing to do with shipping phones, however. Since its dramatic fall from grace, the company has pivoted towards selling the software and security features that helped make its phones so popular with security-conscious white-collar workers in the first place.

BlackBerry, along with other 2000s classics like Nokia, TomTom, and pretty much the entire MP3 market, was decimated by the release of the iPhone in 2007. The company’s revenue peaked just shy of $20 billion in 2011, but as the iPhone and other smartphones went mainstream, its sales plummeted. Just five years later, BlackBerry's revenue had dropped to around $2 billion, a period that included a staggering $4.4 billion loss in a single quarter due to a massive inventory writedown.

Realizing that its co-CEO’s famous words — "we'll be fine" — after the iPhone launch were, shall we say, a bit optimistic, the company eventually abandoned selling hardware in 2016. That shift has hardly restored BlackBerry into the global leader that it once was, its most recent annual sales amounted to just 4% of its record, but some version of the company remains alive and kicking. In fact, there’s a good chance you’ve recently used a BlackBerry product indirectly: the company reports that its software is in more than 235 million vehicles around the world.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

business

Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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