Business
Dutch Bros opens in Southern California
(Paul Bersebach/Getty Images)

America’s fast-food scene had some big winners, and even bigger losers, in Q2 2025

Taco Bell is beating Chipotle, Dutch Bros is crushing Starbucks, and the chicken wars are fiercer than ever.

Much was made of America’s inflation-weary fast-food consumers becoming more price conscious over the last few years.

Now, with Q2 in the rearview mirror, we can ask: which fast-food chains are winning in America?

Let’s start with the biggest in the game. McDonald’s actually had a great quarter, with the Golden Arches posting year-on-year same-store sales growth of 2.5% in the US, digging the Big Mac maker out of a hole after a lackluster year of declines. That was significant considering that the company’s execs characterized the quarter as “challenging,” as visits across the industry by low-income consumers declined by “double-digit” percentages.

Value option Taco Bell put up even better numbers, with same-store sales up 4% — crushing Chipotle in the Mexican-inspired scene as its more expensive competitor struggles to lure customers back for burritos and bowls, with same-store sales dropping 4% year on year.

Fast food growth
Sherwood News

Topping the list, however, was coffee chain Dutch Bros, where same-store sales rose 6.1% — perhaps benefiting from the difficulties at coffee giant Starbucks, which continues to invest heavily in a bid to reinvigorate the “coffeehouse experience.”

Elsewhere, with consumers’ love for chicken inspiring an entire generation of entrepreneurs to enter the chicken wars, the competition in all things wings has never been more intense — and it seems to be weighing on Yum! Brands’ KFC, where sales dropped 5%. But no company had a worse quarter than fast-casual salad chain Sweetgreen, where revenue resembled spinach being cooked: store sales shrunk a whopping 7.6% in the latest quarter.

Related reading: Battle of the sad desk lunches: Both Cava and Sweetgreen want to become the next Chipotle

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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