Cyber Thursday
Tesla is set to roll out the first batch of its long-awaited, futuristic-looking Cybertrucks at an event tomorrow — though the exact specifications of the model, as well as how much they’ll actually cost, are still unknown. The “Blade Runner pickup trucks”, as Elon Musk once described them, were first touted at a now-infamous event back in 2019. However, the pandemic and ongoing production problems have proved to be substantial bumps in the road.
The 10 trucks set to be delivered this week mark the first of what many analysts expect will be sales that quickly run into the tens — if not hundreds — of thousands, with Musk citing “off the charts” demand back in October.
Keep on truckin’
While the Cybertruck’s Joe-Rogan-certified security features and distinctive metallic, angular body may not look much like the Chevrolet Silverado or Ford F-Series pickups you’re used to seeing on the road, Tesla’s decision to enter the truck market makes a lot of sense, as trucks have come to dominate America's highways in every state. Indeed, data from the EPA revealed that the overall “truck category” (which includes SUVs, pickups, vans, and minivans) accounted for 63% of vehicle production in the US in 2021, having overtaken cars 3 years earlier.
And, although enthusiasm to “go electric” seems to have waned somewhat recently, deliveries for EVs are still expected to top 1 million in America this year.
