Analysts bought 75 burritos from eight Chipotles to prove the portion size problem is real
It’s not just you: Chipotle burrito bowls can vary wildly in size.
Chipotle recently got a wave of social media attention from users claiming the fast-and-casual chain was holding back. Analysts at Wells Fargo sought to put the debate to rest and ordered 75 identical burrito bowl orders across eight locations in New York City.
(Source: Wells Fargo)
The smallest bowl was 13.8 ounces, and the largest was nearly twice as big, at 26.8 ounces. The median burrito bowl size was between 21 and 22 ounces.
Chipotle, which just had a 50-for-1 stock split go into effect, has consistently reported increasing sales. “While throughput is improving, order consistency remains an opportunity,” the Wells Fargo analysts said.
