Chuck E. Cheese rolls out subscription program
Chuck E. Cheese rolled out a new subscription program, one of many tactics food and entertainment companies have deployed to excite a consumer that's increasingly pulling back.
For as little as $7.99 or up to $29.99 a month, customers can play a set amount of games per day plus a receive a 20-50% discount on food and extra games credits. Mark Kupferman, CEO of Chuck E. Cheese, called it "the biggest, best deal" the company has had.
"We understand families are struggling to find affordable entertainment options outside the home right now," Kupferman said in a statement. "Our goal is to ensure every kid can be a kid, and there's no better way to achieve that than with the new Chuck E. Cheese Fun Passes."
Chuck E. Cheese filed for bankruptcy in 2020 after the pandemic forced it to close down its operations. The company was looking to go public in 2019, but ultimately those plans flopped, and in December it was reportedly looking for a buyer.
"We understand families are struggling to find affordable entertainment options outside the home right now," Kupferman said in a statement. "Our goal is to ensure every kid can be a kid, and there's no better way to achieve that than with the new Chuck E. Cheese Fun Passes."
Chuck E. Cheese filed for bankruptcy in 2020 after the pandemic forced it to close down its operations. The company was looking to go public in 2019, but ultimately those plans flopped, and in December it was reportedly looking for a buyer.
