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Delta Airlines empty plane interior
(Michael A. McCoy/Getty Images)

Delta, the K-shaped airline

Delta’s premium ticket sales grew more than 7% in 2025. Its main cabin ticket sales fell 5%.

For the first time, Delta is making more money from its first-class and Comfort+ passengers than its main cabin passengers.

In the fourth quarter, Delta’s premium ticket revenue grew 9% to $5.7 billion, while its main cabin sales fell 7% to $5.62 billion. That happened a few quarters earlier than even Delta expected — back in October, CEO Ed Bastian said it could occur a few times in fiscal 2026.

While notable, the outcome has been inevitable for a while. Premium ticket growth has outpaced main growth every quarter for at least three years at Delta, as travel has become a core pillar of America’s “K-shaped economy,” in which affluent consumers do well and those on the lower end of the income spectrum cut back.

“If you look at the economy, if you look, you look at strength of the market and at how... high-end consumers are feeling about their opportunities, theyre quite bullish,” Bastian said on Tuesday’s earnings call.

Delta is leaning into the K, relying on wealthier travelers to bolster its profits — and the margin spreads have never been greater. According to Delta President Glen Hauenstein on Tuesday’s earnings call, 2026 will see all of the airline’s new seat growth (it plans to boost capacity by 3%) concentrated in premium cabins.

“The bottom end of the industry and the commodity side of the business has been struggling greatly,” Hauenstein said. “That sector has been unable to grow here for the last several years.”

Helping premium grow comfortably as the main cabin experiences turbulence is Delta’s co-branded American Express credit card, which brought in $8.4 billion last year. Cardholders receive points on purchases and can board their flights earlier — and benefits increase with higher, i.e. premium, spending.

Those cardholders, Bastian said, are “among [Delta’s] most valuable and satisfied customers, traveling more often and spending more on Delta.”

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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