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Pharmaceutical Company Eli Lilly Headquarters
(Scott Olson/Getty Images)

Eli Lilly insists its telehealth partners must “follow the law” after CFO comments confused industry watchers

Lilly did not respond to specific questions asking how the practices of its partner companies are different from the ones they sued.

J. Edward Moreno

Eli Lilly says the telehealth providers it partners with must "follow the law" when it comes to compounding, following its chief financial officer's statements from earlier this week that confused industry watchers.

At a conference on Tuesday, Lucas Montarce, Lilly’s chief financial officer, said a provision in Lilly’s partnerships with telehealth providers is that they don't compound either tirzepatide or semaglutide, the scientific names for Zepbound and Wegovy. That statement baffled some industry onlookers because two of the largest companies Lilly has partnerships with, Ro and Noom, appear to still offer compounded options.

For background: For a couple of years, telehealth platforms were able to sell exact copies of Zepbound and Novo Nordisk’s Wegovy while their main ingredients were in a shortage. Many continue to sell specialized versions, to the annoyance of the drugmakers. Lilly has struck partnerships with some telehealth companies to offer cheaper versions of its blockbuster weight-loss drug Zepbound on their platforms.

In a response to Sherwood’s questions about some of its partners still offering compounded versions, a spokesperson for Lilly said in a statement that its "integration agreements require telehealth companies to follow the law."

"Anyone continuing to sell mass compounded tirzepatide or semaglutide products, including by referring to them as 'personalized,' 'tailored' or something similar, is breaking the law and putting patient safety at risk," Lilly said.

Noom screenshot
(A screenshot from Noom’s website on June 12, 2025. Emphasis added.)

As of Thursday, Noom still lists "personalized" GLP-1s as an offering on its site. On Tuesday, Ro offered compounded semaglutide as an option after filling out the intake survey, but on Thursday the survey concluded with no specific treatment recommendations. It's more profitable for a telehealth company to sell compounded drugs versus generic or branded drugs.

Lilly has sued several smaller telehealth providers, including Mochi Health and Fella, for selling compounded tirzepatide. Lilly did not respond to specific questions asking how the practices of its partner companies are different from the ones they sued.

"At the heart of this issue is who gets to decide what’s right for the patient—their doctor or the drug manufacturer. For us, it will always be the doctor and the individual needs of the patient," Myra Ahmad, CEO of Mochi Health, said in a statement to Sherwood.

A spokesperson for Ro declined to comment on the terms of the agreement. Noom did not respond to requests for comment.

Hims & Hers likely the largest of its peers, does not have a partnership with Lilly. In April, investors misinterpreted an announcement from the company as a partnership between Hims and Lilly, leading the drugmaker to issue a statement clarifying there is "no affiliation."

A spokesperson for Hims said Tuesday that Montarce's comments were "pretty misleading.” In a statement on Thursday, Hims pushed back on Lilly's characterizations of compounded treatments.

“When done responsibly, compounding is a safe, well-established practice that provides choice and enables more people to get the care they need," they said. "To suggest otherwise misrepresents both the science and the reality of how millions receive care today. Hims declined to comment on its own negotiations with the drugmaker.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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