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Ford, more tariff-proof than rivals, is discounting most of its vehicles to twist the knife

About 80% of US-sold Ford vehicles are built in the US, giving the automaker more tariff armor than rivals like GM and Stellantis.

While consumers are bracing for price increases from automakers, Ford’s jumping on its position and offering an employee pricing discount to all customers in a new ad campaign called “From America, For America.”

Employee pricing will be applied to most 2024 and 2025 Ford models through the beginning of June. That puts the US carmaker, which says it has a healthy new vehicle inventory rate at its dealerships, in a position to potentially capitalize on tariff turmoil.

Ford, along with its rivals, cautiously enjoyed a sales surge in the lead-up to President Trump’s 25% auto tariffs that went into effect Thursday. Ford said dealership sales swelled 19% in March. Hybrid sales jumped 33% over Q1, and EVs rose 12%. Ford’s overall quarterly sales total declined 1% due to a fleet sales drop-off. GM’s sales spiked 17% in Q1 from a year ago.

An additional 25% tariff on auto parts (the US imported $192 billion worth of them last year) is set to go into effect on May 3.

Employee pricing will be applied to most 2024 and 2025 Ford models through the beginning of June. That puts the US carmaker, which says it has a healthy new vehicle inventory rate at its dealerships, in a position to potentially capitalize on tariff turmoil.

Ford, along with its rivals, cautiously enjoyed a sales surge in the lead-up to President Trump’s 25% auto tariffs that went into effect Thursday. Ford said dealership sales swelled 19% in March. Hybrid sales jumped 33% over Q1, and EVs rose 12%. Ford’s overall quarterly sales total declined 1% due to a fleet sales drop-off. GM’s sales spiked 17% in Q1 from a year ago.

An additional 25% tariff on auto parts (the US imported $192 billion worth of them last year) is set to go into effect on May 3.

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Netflix is down amid reports it’s leading the Warner Bros. bidding war as Paramount cries foul

Netflix’s charm offensive appears to be working.

Netflix is reportedly emerging as the leader in the bidding war for Warner Bros. Discovery after second-round bids this week, edging out entertainment juggernaut rivals Comcast and Paramount Skydance.

Investors don’t appear psyched by the streaming leader’s turn of fortune: the stock is down on Thursday morning, a day after closing down nearly 5% following reports that scooping up HBO Max wouldn’t necessarily result in a big market share boost.

Paramount, which has reportedly made five bids for Warner Bros. Discovery, doesn’t love the current state of play, either. The company sent WBD a letter questioning the “fairness and adequacy” of the process, highlighting reports that WBD’s board favors Netflix and is resisting Paramount.

Any offer would be subject to regulatory approval — a fact that may have weighed against Netflix’s offer given that cofounder Reed Hastings’ politics are vocally to the left, very much at odds with the current regulatory regime. Paramount seems confident in its ability to get approval, reportedly boosting its breakup fee to $5 billion should its potential acquisition fall apart in the regulatory process.

Investors don’t appear psyched by the streaming leader’s turn of fortune: the stock is down on Thursday morning, a day after closing down nearly 5% following reports that scooping up HBO Max wouldn’t necessarily result in a big market share boost.

Paramount, which has reportedly made five bids for Warner Bros. Discovery, doesn’t love the current state of play, either. The company sent WBD a letter questioning the “fairness and adequacy” of the process, highlighting reports that WBD’s board favors Netflix and is resisting Paramount.

Any offer would be subject to regulatory approval — a fact that may have weighed against Netflix’s offer given that cofounder Reed Hastings’ politics are vocally to the left, very much at odds with the current regulatory regime. Paramount seems confident in its ability to get approval, reportedly boosting its breakup fee to $5 billion should its potential acquisition fall apart in the regulatory process.

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Delta says the government shutdown will cost it $200 million in Q4

The 43-day government shutdown that ended last month will result in a $200 million ding for Delta Air Lines, the airline said in a filing on Wednesday.

That’s about $100,000 per shutdown-related canceled flight. (Delta previously said it canceled more than 2,000 flights due to FAA flight reductions.) When the company reports its fourth-quarter earnings, the shutdown will lop off about $0.25 per share.

Delta initially stayed calm about the shutdown, with CEO Ed Bastian stating in early October that the company was running smoothly and hadn’t seen any impacts at all. One historically long shutdown later, Delta wasn’t able to remain untouched.

The skies have since cleared, though, and Delta’s filing states that booking growth has “returned to initial expectations following a temporary softening in November.”

Delta’s shares were up over 2% as of Wednesday’s market open.

Delta initially stayed calm about the shutdown, with CEO Ed Bastian stating in early October that the company was running smoothly and hadn’t seen any impacts at all. One historically long shutdown later, Delta wasn’t able to remain untouched.

The skies have since cleared, though, and Delta’s filing states that booking growth has “returned to initial expectations following a temporary softening in November.”

Delta’s shares were up over 2% as of Wednesday’s market open.

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