Google might buy what it can’t build

With a history of shutting down failed projects, Google parent Alphabet is considering the M&A route instead.

4/4/24 1:01PM

Google parent Alphabet is considering a bid for $34 billion marketing software solutions platform, according to Reuters. Why would Alphabet want to acquire Hubspot? And, related, what actually is Hubspot?

Hubspot is one of several publicly traded multi-billion dollar software as a service (SaaS) companies that no one really knows what it does. Think: Atlassian, ServiceNow, or Workday. But its business is straightforward: Hubspot offers sales and marketing teams user-friendly dashboards for creating, tracking, and updating their leads. This data is compiled in a single central database, instead of being siloed in team-specific databases, improving transparency and information continuity across an enterprise, and their dashboards integrate with thousands of third-party apps. TL;DR: Hubspot is a solution for managing a company’s sales and marketing departments.

Why would Alphabet want to acquire Hubspot? Well, they’re infamous for launching, and then shutting down, various projects. A few examples: Google Domains, Google Currents (which was the rebranded version of Google+), Google Jamboard, Google Cloud IoT Core, Google Hangouts, Google Surveys, G Suite, and Google Go Links. For those curious, you can see the full list of Google’s graveyard at killedbygoogle.com.

What Alphabet does have, however, is near-infinite consumer data, a dominant portion of the search market, and a powerful advertising business. Combining Hubspot’s marketing and lead generation solutions with Google’s search and ad capabilities could be valuable for sales and marketing teams, depending on how they are integrated.

If Alphabet makes a formal offer, however, it will almost certainly be flagged by regulators. FTC Chair Lina Khan has been cracking down on big tech M&A since taking over, and the world’s biggest search provider acquiring a $34 billion B2B marketing solution fits the template for deals she would sue to block.

Hyunsoo Rim

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.