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Millie Giles

Mattel stock sinks after the Barbie maker posts disappointing Q3 results

Shares of toymaker Mattel fell by more than 6% in early trading this morning, after the company posted third-quarter results on Tuesday evening that missed analysts’ estimates.

The company, which owns Barbie and Hot Wheels, reported net sales of $1.74 billion — a 6% slump year over year, and short of the $1.83 billion Wall Street expected — with net profit also slipping by 25% to $278 million.

Per CNBC, this marks the first time in three quarters that Mattel has missed on both earnings and revenue expectations. The report detailed that global Barbie sales sank 17% year on year, with Fisher-Price sales dropping 19%; meanwhile, as was seen in the second quarter, Hot Wheels remains a bright spot, with sales up 8%.

The company raised prices in July to offset the costs of tariffs, and it seems to still be feeling the effects of changing import patterns. (Mattel sources ~40% of its products from China.) But, in an interview cited by the Financial Times, Mattel Chief Executive Ynon Kreiz said that retailers are “now accelerating domestic orders” ahead of the holiday shopping season.

Earlier on Tuesday, Mattel and rival toy company Hasbro announced that they had both reached licensing deals with Netflix to make toys from the streamer’s smash hit “KPop Demon Hunters.”

Per CNBC, this marks the first time in three quarters that Mattel has missed on both earnings and revenue expectations. The report detailed that global Barbie sales sank 17% year on year, with Fisher-Price sales dropping 19%; meanwhile, as was seen in the second quarter, Hot Wheels remains a bright spot, with sales up 8%.

The company raised prices in July to offset the costs of tariffs, and it seems to still be feeling the effects of changing import patterns. (Mattel sources ~40% of its products from China.) But, in an interview cited by the Financial Times, Mattel Chief Executive Ynon Kreiz said that retailers are “now accelerating domestic orders” ahead of the holiday shopping season.

Earlier on Tuesday, Mattel and rival toy company Hasbro announced that they had both reached licensing deals with Netflix to make toys from the streamer’s smash hit “KPop Demon Hunters.”

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GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

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