McDomination
McDonald’s is gearing up for its "fastest period of growth" in the Big Mac maker’s history, unveiling plans to open a staggering 10,000 new stores globally by 2027, which would bring its total restaurant tally to 50,000.
If you live in the States, there might be a new McDonald’s coming to your town — with 900 new stores slated for the US — but the primary focus for the expansion is in its developmental markets like China, India, Japan, and Brazil. In these regions, Mickey D's is planning a staggering 7,000 new restaurants, with over half earmarked for China.F
or some perspective: it took 33 years from opening the first modern-day McDonald's to hitting 10,000 stores, and two decades to go from 30,000 to 40,000. At a rate of roughly 2,000 stores per year, these plans will see a new McDonald’s opening somewhere around the world every 4 hours and 23 minutes.
Supersize me
The company isn’t just supersizing its physical presence, though. McDonald’s is also eyeing 250 million members on its loyalty program by 2027 — who typically spend twice as much as non-members — and also recently unveiled a raft of changes to its all-important core menu, with “softer" buns, “meltier” cheese, and extra “special sauce”.
However, stealing the spotlight amidst these plans is an entirely new restaurant concept: CosMc, a McDonald's spin-off brand that will focus on a slimmer, mostly drinks-and-snacks-focused, menu.
