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Meta spends more than any other US public company on keeping its boss safe outside of work

The murder of Brian Thompson has sent shock waves through the security industry.

12/6/24 9:37AM

New Yorkers woke up on Wednesday morning to the shocking news of the murder of UnitedHealthcare’s top insurance executive, Brian Thompson, in Midtown Manhattan ahead of the company’s investor day.

Online reaction to the murder revealed a deeply rooted frustration — at times spilling into morbid glee, per The New York Times — with America’s healthcare system. It’s also prompted large US companies to reevaluate their security protocols. Indeed, according to The Wall Street Journal, dozens of security chiefs joined a call on Wednesday to discuss safety measures, with some even looking to send armed guards to accompany executives attending conferences this week in New York and other US cities.

The price of safety

Presumably, UnitedHealthcare will now be reviewing its safety protocols, but it’s also likely that other public companies — many of which already spend millions of dollars on security for their top bosses — will consider upping their protection in a permanent way.

For business-related outings, companies don’t need to disclose the cost of security. But if protection is provided outside of work and is deemed to be a perk or personal benefit, that has to be disclosed in SEC filings, and there’s been a major uptick in personal-security outlays: the median amount spent by S&P 500 companies that disclosed security spending doubled from 2021 to 2023 to nearly $100,000, according to an analysis by executive-compensation data provider Equilar cited by Bloomberg.

This includes a whopping $23 million compensation for Meta’s $1 salary CEO Mark Zuckerberg. That’s more than 3x the not-so-close runner-up, Alphabet’s Sundar Pichai, and, as mentioned, doesn’t include any security spending during work travels or at offices. The social-media giant is obviously concerned about protecting its chief executive, who “is synonymous with Meta” and as a result is exposed to any “negative sentiment” associated with the company, per its SEC filing.

Elon Musk also owns a security company tasked with protecting... Elon Musk. Tesla has paid this security company nearly $3 million since December 2023.

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There’s still plenty of money to be made in brainrot. The top 1,000 Roblox creators earned an average of $1.3 million in 2025 — up 50% from the year prior — according to CEO Dave Baszucki on the company’s fourth-quarter earnings call.

Roblox paid out $1.5 billion to creators last year, meaning its top 1,000 creators took home about 87% of the total pool.

Like other creator economy giants, Roblox rewards its biggest creators for their contributions to user engagement. Creator-made titles like “Grow a Garden” and “Steal a Brainrot” substantially boosted playing time over the course of the year. In September, the company increased its developer exchange rate, or the ratio of in-game currency to cash payout, by 8.5%.

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CFO Mandy Fields sees e.l.f. Beauty in growth mode, as company beats on sales and earnings

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Roblox answers Google’s Project Genie, launching the open beta for its “4D” AI creation tool

Roblox on Wednesday launched the open beta of its “4D” AI creation model, less than a week after the launch of Google’s Project Genie, an AI-powered interactive world generator.

The tool allows users to generate interactive objects that can be used in gameplay, such as a drivable car or a flyable plane, as opposed to static 3D objects.

Roblox’s “4D” system relies on rule sets called schemas that create objects out of multiple parts, allowing cars to have a body and movable wheels, for example.

“We expect to soon include schemas that cover the range of thousands of objects in the real world,” the company said.

The move to bring the tool out of early access and into open beta appears to be a response to Google’s Project Genie, which allows users to generate “playable” worlds out of a text or image prompt. Gaming stocks like Roblox, Take-Two, and Unity Software have dropped in the days since Project Genie’s release, though Wall Street analysts largely believe the market reaction to be unjustified, as interactivity through Google’s tool is limited.

Roblox's 4D creation feature is now available in open beta | TechCrunch