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Netflix Unfrosted Premiere
Netflix CEO Ted Sarandos yuks it up with Larry David and Jerry Seinfeld at a premiere earlier this year (Charley Gallay/Getty Images for Netflix)

Netflix’s record earnings help its stock keep rolling

A crackdown on password sharing, along with price hikes, keep boosting the bottom line. Shares are up after hours.

Streaming giant Netflix posted its biggest quarterly profit ever, up 41% in Q3 compared to last year, pushing the company’s shares up nearly 5% after hours. Earnings per share and revenue both beat Wall Street expectations.

The company’s stock hit a new all-time closing high of $722.79 on Wednesday, the result of a more than 40% romp in its price so far this year. That’s far outpaced the performance of comparable streaming and entertainment companies such as Disney, up about 7% in 2024, and Warner Brothers, which has been bludgeoned in the markets this year, losing more than 30%.

The excitement over Netflix has been justified, in part, by earnings reports like the one the Los Gatos, California, company just released, showing that it’s been able to sustainably boost profits to never-before-seen levels in recent quarters.

What’s driving the profits? At least in part, it’s been drawing on a price hike of its ad-free subscription tiers and cracking down on password sharing.

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Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

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