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Bag receivers: The NFL salary cap is going up

Bag receivers: The NFL salary cap is going up

2/25/24 7:00PM

Bag receivers

The NFL is allowing teams to boost their already bumper wage bills next season, raising the salary cap by more than $30 million to take it north of $255 million, the league announced on Friday.

That 13.6% leap is the largest on record since the NFL first introduced the salary cap 30 years ago, when the most each team could pay out in wages was “just$34.6 million. In the '24 season, franchises can also dish out a further $74 million on player benefits (think performance bonuses or retirement packages for former stars), taking the total top spend to $329 million per team, or a whopping $10.5 billion across the whole league.

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As you may expect for the most valuable sports division in the world, where TV deals alone could reportedly be worth over $126 billion by 2033, the NFL’s cap towers over other leagues, and the size of the increase underscores just how healthy the financials are for America’s most popular sport. Even the ascendant NBA is only projected to reach a $141 million salary cap — a figure that the NFL passed nearly a decade ago.

While salaries for every position on the gridiron have increased in recent decades, it’s interesting to note that there wasn’t a single football player in Forbes’ 10 highest-paid athletes of 2023. This is perhaps owing to the fact that the ranking also takes off-the-field earnings into account, an area where other sports have encouraged their players to command higher sponsorship and endorsement deals.

Note: stalling NFL collective bargaining agreement negotiations meant that the 2010 season was uncapped — though that didn’t lead to teams splashing the cash as much as you might imagine.

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$100B

Alphabet’s YouTube said it’s paid out over $100 billion to creators, artists, and media companies over the past four years — cementing its place as one of the internet’s biggest talent magnets. The Google-owned platform, which turned 20 this year, credited connected TVs as a major driver of growth.

YouTube said the number of channels earning over $100,000 from TV screens has surged over 45% in the past year alone. Meanwhile, ad revenue for YouTube grew double digits in Q2 to $9.8 billion, topping the Street’s estimates.

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Webtoon surges after Disney plans to invest and partner in digital push for brands like Marvel and “Star Wars”

Webtoon Entertainment shares jumped 36% in premarket trading Tuesday after Disney said it’s buying a 2% stake in the digital comics platform. The investment is part of a deal to bring Marvel, “Star Wars,” Pixar, and 20th Century Studios titles into a new streaming-style app run by Webtoon. The offering will launch in Q4 across the US and nine other countries.

“With a new platform that will combine our product and technical expertise with Disney’s full comic catalog, we’re giving new and longtime fans all over the world a new way to discover these legendary characters and stories,” said Junkoo Kim, founder and CEO of Webtoon Entertainment.

The platform is expected to host more than 35,000 titles, mixing archived comics with Webtoon originals. Disney+ perks could also be on the table, giving the service a natural tie-in to Disney’s broader streaming play.

The arrangement isn’t final yet: Disney’s stake and the platform details are still under negotiation. But with Webtoon’s ~155 million monthly active users, the partnership gives Disney a mobile-friendly channel for its comics while Webtoon gains the ultimate IP access.

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Amazon is testing adding GM electric vans to its EV delivery fleet dominated by Rivian

Rivian may have some competition in its electric delivery van division: Bloomberg reports that Amazon is testing a small number of GM’s BrightDrop vans for its fleet.

According to Amazon, the test currently only includes a dozen of the vehicles. Amazon’s fleet also contains EVs from Ford, Stellantis, and Mercedes-Benz.

GM debuted BrightDrop in 2021, but the vehicles have struggled to sell and piled up on GM lots due to high prices and steep competition. GM began offering up to 40% rebates on the vehicles this year.

The test comes as Rivian struggles through tariffs and the end of EV tax credits. Earlier this year, it lowered its annual delivery outlook by about 13%. As of June, Amazon said it has more than 25,000 Rivian vans across the US. Earlier this week, Rivian CEO RJ Scaringe said the company is still on track to deliver 100,000 vans to Amazon by 2030 and is “thinking about what comes beyond” that initial target.

GM has sold 1,592 BrightDrop vans through the first half of the year, more than the full-year total it sold in 2024.

GM debuted BrightDrop in 2021, but the vehicles have struggled to sell and piled up on GM lots due to high prices and steep competition. GM began offering up to 40% rebates on the vehicles this year.

The test comes as Rivian struggles through tariffs and the end of EV tax credits. Earlier this year, it lowered its annual delivery outlook by about 13%. As of June, Amazon said it has more than 25,000 Rivian vans across the US. Earlier this week, Rivian CEO RJ Scaringe said the company is still on track to deliver 100,000 vans to Amazon by 2030 and is “thinking about what comes beyond” that initial target.

GM has sold 1,592 BrightDrop vans through the first half of the year, more than the full-year total it sold in 2024.

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