Nikon will raise camera prices on the back of tariffs

The Japanese brand’s sales are way down from their early 2010s peak.

5/27/25 9:44AM

Japanese camera and chipmaking equipment company Nikon plans to introduce “a necessary price adjustment for products” that will kick in on June 23, as tariffs — or their ever-looming threat — continue to rock the world of consumer technology.

It’s not clear which models will get caught up in the price hikes, but, as The Verge observed, now might be a good opportunity for photographers to snap up any Nikon cameras they’d had eyes on.

Though higher prices could help offset the 10 billion yen (~$70 million) drop in operating profit that Nikon outlined for the year ahead, zooming out on the tech giant’s financials provides a pretty clear picture of a company past its peak.

Shutterbugged

As we’ve charted before, smartphones pretty much crushed the entire digital camera industry. While there have been rare bright spots in the industry like Fujifilm, whose faux vintage devices have helped win scores of fans eager to bask in nostalgia, the digital decline has hurt other players.

In its last fiscal year, Nikon posted revenues of 715 billion yen, significantly down from its 1.01 trillion yen peak. Now, the 108-year-old company is trying to expand beyond its camera and chipmaking tech businesses, having been a world leader in lithography equipment — used to make semiconductors — in the 1980s and ’90s before losing market share to ASML in the 2000s. Those divisions still make up the vast majority of its sales, though: last year, cameras and lenses accounted for almost 42% of Nikon revenues, while its precision equipment business made up 28%.

Tom Jones

hut’s off

6/1/26

Yum! Brands might have found a potential buyer for Pizza Hut

Yum! is in exclusive talks with private equity firm LongRange Capital about a sale, per reports.

Hyunsoo Rim

hot dogs & half tanks

6/1/26

Costco’s gas stations are breaking records as drivers seek cheaper fuel

Higher prices have pushed many members to the retailer’s pumps for the first time.

Max Knoblauch5/29/26

The Trump administration is reportedly planning a 50% made-in-America requirement for USMCA tariff relief

Qualifying for USMCA-related lower tariffs may soon require more US-made vehicle components, according to reporting by The Wall Street Journal.

The Trump administration is reportedly planning to introduce a 50% US content requirement for vehicles covered by the trade pact to receive lower tariffs. The content would be measured by cost, according to the WSJ.

There currently isn’t any US-specific requirement for those lower tariff rates, but in order to receive preferential tariffs, vehicles are must contain at least 75% regional content (components made in North America). Per Reuters reporting, the Trump admin is seeking to raise the regional requirement to 82%.

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

Overall, Tesla will likely have the easiest time qualifying for any stricter requirements. The automaker’s vehicles contained the highest amount of US/Canadian content in 2025, according to American University research. Ford, GM, and Stellantis all scored lower.

Notably: the underlying government data that many domestic content measurements rely on intentionally combines US and Canadian components, so it’s difficult to know exactly how much of any given vehicle is specifically US-made.

Exclusive | Trump Administration Wants Autos Under USMCA to Be at Least 50% Made in America

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

Tom Jones5/29/26

The $640,000 Luce makes the average Ferrari look like a bargain

Put aside the shape; put aside the smoothing out of Ferrari’s iconic sharp edges; put aside, even, the calls from former Chairman and President Luca Cordero di Montezemolo to “take the Prancing Horse off.” On the grounds of price alone, Luce detractors might have a point.

By now, many of us will have read the criticisms of Ferrari’s first fully electric vehicle, as the Luce — which was unveiled to the world earlier this week and promptly saw the company’s shares crash out in New York and Milan — gets subtly shaded by competitors online and not-so-subtly shaded by basically everyone else.

What makes all of this worse for Ferrari is that, even by the luxury car maker’s notoriously high standards, they’ve slapped a pretty hefty price tag on the Luce, and the company’s CEO, Benedetto Vigna, has already been forced to defend the €550,000 ($640,000) price point, saying yesterday that it’s “fair to pay for innovation,” per Reuters.

While Ferrari’s cars have been getting more expensive of late, as recently as 2022, Ferrari’s average revenue per car sold was around $340,000. At nearly twice that price, this new electric model is obviously proving a little much (visually, conceptually, and financially) for many loyal and long-standing fans of the Prancing Horse to stomach.