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Sea of money: Norway's $1.4 trillion wealth fund

Sea of money: Norway's $1.4 trillion wealth fund

Norway's conclusion to the question in the introduction of today's newsletter — to funnel some of this rush of oil revenue into a sovereign wealth fund — has little competition on the list of “best financial decisions of all time”, as the fund’s assets have ballooned to over $1.4 trillion. That puts Norway's sovereign fund at a similar size to that of China's — yes, the same China that has more than 260x as many people as Norway has.

A sea of money

In 1963, Norway’s government declared sovereignty over the Norwegian Continental Shelf — an area of the world that, until the late 1950s, most states had overlooked as a potentially rich source of oil.

When drilling started just a few years later, Norway found itself awash with black gold and the government immediately began debating how to ensure fiscal flexibility should petroleum prices falter, its economy crumble, or oil supplies eventually run dry.

To guarantee that its current and future citizens would benefit from this new-found wealth, the state wanted to use the money to invest in the long-term while making sure it could be drawn on “when required” — thus establishing the Government Petroleum Fund in 1990. In 1996, the first cash was transferred into the Petroleum Fund — or the Government Pension Fund of Norway, as it later became known.

Golden gås

By the end of 1998, the pot had amassed just shy of 172 billion kroner, or $23 billion. However, since then, the fund has grown exponentially as the oil money was poured into a smörgåsbord of investments, from real estate and government bonds to equity investments in thousands of companies.

Returns on those wide-ranging investments — which now make up the bulk of the fund, with less than a third of the total coming from government inflows — have seen the fund's value rise to world-influencing levels, with $1.02 trillion tied up in global equity investments.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

business

Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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