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New ground for Novo: Denmark's largest company just keeps getting bigger

New ground for Novo: Denmark's largest company just keeps getting bigger

Outweighed

Novo Nordisk, the Danish pharma company responsible for Ozempic and Wegovy — two of the buzziest drugs in the weight loss game — has been bulking up, with its market cap. recently crossing the $400 billion threshold, surpassing Denmark’s annual GDP.

With sales up 30%, net profit rising 43%, and supply restrictions still in place for its most popular medication, Novo unsurprisingly raised its outlook for 2023 in its report earlier this month, as demand for the company’s “wonder drugs” continues to rise.

Very good shape

The drug maker’s ascent has been meteoric, especially for a company celebrating its 100th birthday in a few months. The hype around its two flagship treatments — which both trace back to the 2012 development of semaglitude, designed to tackle type 2 diabetes — has catapulted Novo Nordisk to second on the list of Europe’s most valuable public companies, only behind luxury fashion giant LVMH. For another sense of scale, Novo is now worth a similar amount to McDonald's and Netflix combined.

The company's become so large, the government in Denmark — a nation of fewer than 6 million people — is considering publishing separate economic statistics that strip out the “Novo effect”. The pharma giant’s success comes at a good time for Denmark after one of the country’s other iconic brands, Lego, suffered a rare misstep and recorded its largest profit drop for almost 2 decades.

Go deeper: We explored the burgeoning world of weight loss in a deep dive in July.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

business

Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

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