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OpenAI and ChatGPT
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Profit Pivot

What exactly is a public benefit corporation?

A look at OpenAI’s rare, relatively new company structure.

Rani Molla
12/27/24 11:31AM

OpenAI confirmed plans to convert its company structure, adopting a for-profit public benefit corporation model. A PBC is a rare, relatively new company type that’s sort of a mix of a nonprofit and a for-profit, in the sense that it’s meant to balance the impetus to maximize shareholder profits with a mission that benefits other stakeholders, like society, the planet, or employees.

OpenAI is a “for-profit, controlled by the non-profit, with a capped profit share for investors and employees.” Under the plan, the for-profit arm would turn into a PBC, with OpenAI’s mission of “ensuring artificial general intelligence (AGI) benefits all of humanity” as its public benefit interest, while the nonprofit would get shares of that PBC.

“The PBC will run and control OpenAI’s operations and business, while the non-profit will hire a leadership team and staff to pursue charitable initiatives in sectors such as health care, education, and science,” the company wrote in a blog post.

For OpenAI, “a key benefit of the PBC structure is its potential to thwart an unwanted acquisition or an activist’s demands,” according to reporting by the Financial Times. That means that, for example, OpenAI investor Microsoft would have a harder time trying to buy OpenAI, and OpenAI would be less likely to run into trouble from activist investors unhappy with the amount of profit it was turning. OpenAI rivals like Elon Musk’s xAI and Anthropic use the PBC structure as well. It would also ease the restrictions it currently faces from its nonprofit board, like those involving fundraising limitations and profit distribution.

As of last year, there were more than 10,000 public benefit corporations in the US, about 15 of which were publicly traded companies, according to Stanford University Press’s “Becoming a Public Benefit Corporation.” Those include Warby Parker, Allbirds, and Lemonade. The book argues that while there are benefits to PBCs, “enforcement mechanisms around benefit corporations are currently too weak to prevent ‘purpose washing.’”

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Reddit bounces on report that it’s in talks with Google, OpenAI on fresh data-sharing deal

Reddit shares were down 5% in Wednesday trading before news that the company is in early talks to make its next AI content-sharing deals with Google and OpenAI sent them back up to roughly flat.

According to reporting by Bloomberg, Reddit is seeking a new data deal structure that includes dynamic pricing and would encourage the companies’ AI users to contribute to Reddit.

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

$100B

Alphabet’s YouTube said it’s paid out over $100 billion to creators, artists, and media companies over the past four years — cementing its place as one of the internet’s biggest talent magnets. The Google-owned platform, which turned 20 this year, credited connected TVs as a major driver of growth.

YouTube said the number of channels earning over $100,000 from TV screens has surged over 45% in the past year alone. Meanwhile, ad revenue for YouTube grew double digits in Q2 to $9.8 billion, topping the Street’s estimates.

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Webtoon surges after Disney plans to invest and partner in digital push for brands like Marvel and “Star Wars”

Webtoon Entertainment shares jumped 36% in premarket trading Tuesday after Disney said it’s buying a 2% stake in the digital comics platform. The investment is part of a deal to bring Marvel, “Star Wars,” Pixar, and 20th Century Studios titles into a new streaming-style app run by Webtoon. The offering will launch in Q4 across the US and nine other countries.

“With a new platform that will combine our product and technical expertise with Disney’s full comic catalog, we’re giving new and longtime fans all over the world a new way to discover these legendary characters and stories,” said Junkoo Kim, founder and CEO of Webtoon Entertainment.

The platform is expected to host more than 35,000 titles, mixing archived comics with Webtoon originals. Disney+ perks could also be on the table, giving the service a natural tie-in to Disney’s broader streaming play.

The arrangement isn’t final yet: Disney’s stake and the platform details are still under negotiation. But with Webtoon’s ~155 million monthly active users, the partnership gives Disney a mobile-friendly channel for its comics while Webtoon gains the ultimate IP access.

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