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State of the union(s): Taking stock of organized labor movements in America

State of the union(s): Taking stock of organized labor movements in America

This week, Microsoft recognized the company’s first ever labor union, formed of 300 employees in their videogame unit, ZeniMax. The tech giant now joins the list of other major organizations, such as Apple, Starbucks, Amazon and Alphabet, that have seen unionization attempts, some of which went better than others.

State of the union(s)

Although labor movements at high-profile companies now routinely grab headlines, they remain unrepresentative of the bigger picture in America. In the last 50 years, private sector union membership has declined dramatically — in the 1970s nearly 25% of private sector workers were trade unionists, today that figure is closer to 6%. The public sector, however, is a different story, with union membership holding steady.

Why such a disparity has emerged between private and public is a topic for an economics PhD. Some have argued that organizing efforts are just more difficult in the private sector, where bankruptcies and corporate restructuring are common. Others argue that legislative changes have made organizing difficult, and there is also evidence that unions are simply more effective when bargaining for better wages in the public sector — making them more likely to persist.

Don’t call it a comeback?

Whether the current momentum translates into a meaningful unionization trend remains to be seen, but public perception suggests it might be more than a few isolated cases. A recent Gallup survey showed that 71% of Americans approve of unions, the highest number since 1965, and other studies suggest Gen-Z are more pro-union than any other generation.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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