Film fanatics: Analog photography is coming back, digital cameras are not
Film fans
In the last 18 months camera giant Kodak has hired 300 people across their film and chemicals floor. Remarkably, however, that’s not been enough — the company is continuing its film tech hiring spree to meet the demands of a resurgent 35mm market. Analog photography is making a major comeback, much like vinyl has been in the music industry, with some popular SLR film cameras seeing prices rocket up 80% in recent years.
Digital decline
Film cameras may be making a comeback but, with smartphone cameras’ megapixel counts growing ever-dizzier, the humble hero of your 2010 family vacation — the digital camera — isn’t showing any signs of life.
The rise of digital cameras was quick, as consumers turned to DSLRs and point-and-shoots to capture memory-card-ready moments. The decline, however, has been even sharper. Since the peak in 2010 — when 121 million units were shipped globally — things have been downhill for digital cameras, with shipments declining nearly every year since. The past 2 years have been particularly rough, with digital camera shipments now down some 93% from the ‘10 peak.
Retro revival
The formula for a nostalgic physical format revival is beginning to appear. If the process is slightly cumbersome, way more work and something your parents or (ideally) grandparents did, it has a chance of making a comeback. Meanwhile digital cameras join CDs, DVDs, and MP3s in the ‘tiringly practical and boringly modern’ 21st-century tech trash can.