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Southwest Airlines Investor Day
Bob Jordan, CEO of Southwest Airlines, listens to questions from media during Southwest Airlines Investor day at Southwest Airlines Headquarters on September 26 in Dallas (Sam Hodde for The Washington Post via Getty Images)

Southwest hasn't pulled out of the turbulence yet, but it gets to keep its pilot

Meanwhile, former CEO Gary Kelly, who’s currently executive chairman, “will accelerate his retirement” in a deal with activist investors.

Southwest Airlines said Thursday that it reached a deal with activist investor Elliott Investment Management that would allow CEO Bob Jordan to keep his job, avoiding a brewing proxy fight.

The deal adds six new directors, five of them picked by Elliott, to the airline’s board, which will be reduced to 13 members next year. They include Pierre Breber, the former chief financial officer of Chevron, and David Cush, former CEO of Virgin America.

Elliott was reportedly pushing to oust Jordan. While he was able to keep his job, former longtime CEO and current executive chairman Gary Kelly “will accelerate his retirement” and walk out the door November 1. 

Airlines went through a rough patch during the pandemic, taking on loads of debt while revenue dropped. But Southwest hasn’t enjoyed the same level of postpandemic recovery that its peers have. 

  

Southwest Airlines share price took a beating before Elliott announced a $2 billion stake in June. The company recently said it would scrap its love-it-or-hate-it cattle-call boarding in favor of assigning seats like other airlines.

There may be a light at the end of the tunnel: the company reported better-than-expected earnings on Thursday.

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Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

Target Opens "Target SoHo" - A Design-Forward Shoppable Concept Store In SoHo, New York

As Target alters its dress code, it also wants staff to buy more of its clothes

The retailer’s apparel and accessories sales hit their lowest point since the pandemic last year.

Tom Jones3/25/26

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