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Spotify hikes Premium subscription (again) to try and cue up more profits

Spotify jumped 6% after the music streaming giant announced another round of subscription price hikes

The streamer said it plans to raise Premium subscription rates over the next month across several regions, including Europe, Latin America, Africa, South Asia, and Asia-Pacific.

For instance, European users will see monthly Premium prices go up by about €1 from €10.99 to €11.99, or about a 9% jump. Subscribers will get the heads-up via email before the new prices hit. 

The move echoes last year’s price hike in the US, when Spotify raised its monthly Premium subscription rates from $10.99 to $11.99. The decision comes less than a week after the audio streamer posted its second-highest Q2 monthly active user count, but swung to a loss and gave a lighter-than-expected Q3 outlook.

Spotify shares are up 46% year to date.

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Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

Target Opens "Target SoHo" - A Design-Forward Shoppable Concept Store In SoHo, New York

As Target alters its dress code, it also wants staff to buy more of its clothes

The retailer’s apparel and accessories sales hit their lowest point since the pandemic last year.

Tom Jones3/25/26
business

Sony and Honda are scrapping Afeela, their joint EV that you could play PlayStation in

Less than two weeks after Honda said it would take an up to $15.7 billion write-down as it restructures its EV business, the automaker is scrapping an electric vehicle made in a joint venture with Sony.

The Afeela 1, a $90,000 EV with PlayStation 5 integration, was set to begin deliveries later this year.

A nearly six-figure EV that you could play “The Last of Us” in doesn’t exactly sound like a bestseller in the current electric vehicle landscape, but the announcement is still surprising given how far along the joint venture was. The JV had a ribbon-cutting ceremony to mark the grand opening of its delivery hub in California on March 21. At the Consumer Electronics Show in January, the JV teased a crossover SUV prototype as a second model.

In Honda’s EV write-down announcement earlier this month, the automaker canceled three models planned for production in the US.

A nearly six-figure EV that you could play “The Last of Us” in doesn’t exactly sound like a bestseller in the current electric vehicle landscape, but the announcement is still surprising given how far along the joint venture was. The JV had a ribbon-cutting ceremony to mark the grand opening of its delivery hub in California on March 21. At the Consumer Electronics Show in January, the JV teased a crossover SUV prototype as a second model.

In Honda’s EV write-down announcement earlier this month, the automaker canceled three models planned for production in the US.

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