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Starbucks workers stage walkout, threatening annual sales bump

The union said the company isn’t nearly as eager to pay its baristas more as it was when it penned its new CEO’s pay package.

Starbucks workers in Los Angeles, Chicago, and Seattle plan to walk off the job starting Friday morning in a strike that could reach hundreds of stores across the country by Christmas Eve.

The strike comes after Starbucks and a union that represents thousands of workers at its corporate-owned stores, Workers United, failed to agree on a contract, which was supposed to happen by the end of this year. The strike so far has impacted at least 10 stores but will increase each day that an agreement isn't reached and may eventually shut down hundreds of stores.

The walk-out would hit Starbucks during its busiest season and at time when its facing declining same-stores sales.

Starbucks has staunchly opposed unionization efforts at their stores since their workers first started to organize in 2021, and have faced several complaints from the National Labor Relations Board. Earlier this year — after a looming boardroom fight — the company signaled that it was ready to move forward and return to the bargaining table.

But with two weeks left until the deadline, the two sides seem as far apart as ever. Though they have reported making progress on some aspects of the contract, the impasse largely boils down to disagreements over how much baristas should get paid.

Starbucks new CEO, Brian Niccol, joined in September with fresh ideas on how to refresh the coffee chain, and this is one of the first public kerfuffles with the union. Niccol, who was most recently at Chipotle, was tapped to spark new sales growth after a few sluggish years for the coffee giant.

His pay package is reportedly worth up to $113 million. That's a shocking 10,000 times the median hourly wage for a barista,” Michelle Eisen, a Starbucks barista and union delegate said in a statement.

According to the union, negotiations fell through because Starbucks proposed an economic package with no new wage increases for union baristas now and a guarantee of only 1.5% in future years. (The rate of inflation currently sits at 2.7%.)

In its own statement, Starbucks said the union is calling for an immediate increase in the minimum wage of hourly partners by 64%, and by 77% over the life of a three-year year contract. This is not sustainable.

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Sony is reportedly considering pushing the PlayStation 6 to 2028 or 2029 as AI RAM demand squeezes consumer electronics

AI’s ongoing need for more memory chips, which some are referring to as “RAMmageddon,” is reportedly shifting Sony’s plans for its next PlayStation console.

According to reporting by Bloomberg, the company is weighing a delay of the PS6 to 2028 or 2029 — a pivot from the company’s typical six- to seven-year console life cycle.

Memory costs could also result in Nintendo hiking the price of the Switch 2, per the report.

The report is part of a larger trend of AI demand impacting consumer electronics, including gaming equipment. Earlier this month, reports said that Nvidia will not release a new gaming graphics chip this year — a first. Steam owner Valve delayed its forthcoming Steam Machine console, and its popular Steam Deck handheld is currently unavailable for purchase in the US. Per Valve’s website: “Steam Deck OLED may be out-of-stock intermittently in some regions due to memory and storage shortages.”

Amid the AI memory squeeze, gaming stocks have also experienced major recent sell-offs following the release of Google’s AI interactive world-generation tool, Project Genie.

Memory costs could also result in Nintendo hiking the price of the Switch 2, per the report.

The report is part of a larger trend of AI demand impacting consumer electronics, including gaming equipment. Earlier this month, reports said that Nvidia will not release a new gaming graphics chip this year — a first. Steam owner Valve delayed its forthcoming Steam Machine console, and its popular Steam Deck handheld is currently unavailable for purchase in the US. Per Valve’s website: “Steam Deck OLED may be out-of-stock intermittently in some regions due to memory and storage shortages.”

Amid the AI memory squeeze, gaming stocks have also experienced major recent sell-offs following the release of Google’s AI interactive world-generation tool, Project Genie.

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Video game experts say Google’s Project Genie isn’t an industry killer. Investors don’t seem convinced.

Analysts and company execs are trying to dispel fears around AI’s impact on gaming, but Wall Street is still wary.

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