Temu tumbles on US app store rankings as the fast-fashion giant pulls its Google Shopping ads
Once the top shopping app, Temu is losing some steam as it braces for a major shipping crackdown.
Temu’s check-out line is getting a lot shorter.
The viral shopping app, known for ultracheap deals on everything from furniture to faux leather jackets, has plunged in the app store charts over the past week. As of Thursday afternoon, Temu had dropped from its usual top-five ranking to 64th among free apps in Apple’s US App Store — just days after the company abruptly pulled its Google Shopping ads. Temu has become a household name, especially in the US, where over half of consumers say they’ve shopped the app at least once over the past year, a recent survey found.
The dip comes as Temu, owned by China’s PDD Holdings, faces pressure on multiple fronts. Last week, President Trump announced plans to triple small-parcel shipping fees, closing the “de minimis” loophole that let platforms like Temu and rival Shein ship tons of cheap goods to US shoppers tax-free. At the same time, Chinese imports are being slapped with new tariffs of up to 125%, even as other trading partners see relief. The pressure is on: since April 8, Temu’s paid traffic has dropped 80%, Similarweb data shows. Meanwhile, Amazon page views for its “Haul” storefront — a Temu-style platform offering a variety of products under $20 — have more than doubled in the same period.
