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The big four US airlines shed another $5 billion in market cap this week

Together with their regional partners, the carriers control 80% of the US market.

Max Knoblauch

Shares of the big four US airlines — Delta Air Lines, American Airlines, United Airlines, and Southwest Airlines — are wrapping up yet another bleak week amid a host of challenging factors for the aviation industry.

From Monday, March 24, through midday Friday, March 28, Delta and United shares have fallen more than 8%, American shares more than 7%, and Southwest’s more than 3%.

The sell-off represents a loss of $4.8 billion in market cap for the carriers, which with their regional partners control 80% of the US market.

March, and 2025 in general, have not been kind to aviation companies. The S&P Composite 1500 Passenger Airlines index had its worst week since the peak of the pandemic in 2022 earlier this month and is down 22% on the year. So far in 2025, the big four have collectively lost more than $24 billion in market cap — roughly the cost of 180 737 Max 10s.

A familiar batch of issues is still causing the turbulence: tariffs, tariff-impacted travel, tariff-impacted consumer spending, and general safety fears.

25% tariffs on steel and aluminum (metals that planes are made of) went into effect March 12. It’s estimated those tariffs could hike the production cost of a narrow-body aircraft by up to $2.5 million.

A slew of other broad tariffs on goods from Canada, Mexico, China, and Europe have also played a major role in the downturn, in addition to a shift away from momentum stocks that has gut-punched the market in recent weeks. Consumer confidence reached a four-year low this month, and air travel between the US and Canada has plunged as much as 76%. Delta, American, JetBlue, and a few smaller airlines have scaled back their capacity for the quarter April through June.

Repeated safety incidents and close calls in the last few months also might have consumers choosing travel options that stay on the ground. Data from Amanda Demanda Law Group shows that online searches for “are planes safe now?” were up 900% in February.

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Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

Target Opens "Target SoHo" - A Design-Forward Shoppable Concept Store In SoHo, New York

As Target alters its dress code, it also wants staff to buy more of its clothes

The retailer’s apparel and accessories sales hit their lowest point since the pandemic last year.

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