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The Federal Reserve’s economic vibe check shows businesses are spooked by tariffs

Notably, many of the businesses reportedly feeling the crunch are manufacturers, which the administration has proclaimed would benefit from tariffs.

J. Edward Moreno

The Federal Reserves economic vibe check, also known as the Beige Book, painted a picture of business and community organizations rattled by uncertainty over President Trumps chaotic tariff policies.

The most recent edition, released Wednesday, spanned most of March and April. During that short time, the Trump administration has flip-flopped on its tariff policy many times, and according to businesses surveyed by the central banks 24 branches, the pain has already started to be felt.

The report mentioned tariffs and uncertainty 105 and 80 times, respectively, the most since it started being collected in 1970, an analysis from Bespoke Investment Groups George Pearkes found. References to “cuts” and “layoffs” are also rising to levels that have coincided with either recessions or serious growth scares, like the shale bust or high-inflation episode that followed the pandemic.

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(Bespoke Investment Group analyst George Pearkes)

Notably, many of the businesses reportedly feeling the crunch are manufacturers, which the administration has proclaimed would benefit from tariffs but so far are seeing rising costs that they hope to be able to pass along to their customers. Many companies also reported adopting a wait-and-see approach to hiring and more are now considering layoffs. Meanwhile, community organizations like food banks are grappling with increased demand coupled with cuts in federal grants and subsidies. Some highlights:

Port contacts were particularly concerned about the proposed port call tax on Chinese vessels which, by their estimates, could quadruple cargo handling costs. Some ports received multi-million-dollar tariff bills on Chinese cranes that were already ordered and enroute as tariffs were enacted and are now subject to the tariff. Rail saw record volumes this period with high storage levels; contacts attributed the extra cargo to tariff front-loading and extended gate hours to accommodate the extra freight. — Richmond Fed

Firms broadly expressed trepidation about the effect of tariffs on demand and costs, with some contacts indicating they will not be able to pass on the increases to clients. — Dallas Fed

A manufacturer reported that what initially looked to be a mild impact had worsened and was forcing them to evaluate sourcing options. — St. Louis Fed

Many firms raised prices amid higher costs resulting from tariffed inputs, and even some firms not directly impacted cited tariffs and less foreign competition as a trigger for price increases. — Atlanta Fed

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Uber launches “digital tasks” in the US, paying some drivers to train AI

Beginning later this fall, US Uber drivers will be able to earn money by completing short “digital tasks” like uploading restaurant menus or recording audio samples.

CEO Dara Khosrowshahi teased the new gig income stream back in June at the Bloomberg Tech conference.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

US-ENTERTAINMENT-ILLUSTRATION-APPLE TV+

Apple TV dropped the “plus” as streamers keep pulling back on originals

After the spray-and-pray approach led to a wave of cancellations, Hollywood is settling into an era of just making fewer shows.

Hyunsoo Rim10/15/25
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The average price of a new vehicle in the US passed $50,000 for the first time ever in September

The average price of a new vehicle in the US surpassed $50,000 in September, according to Cox Automotive’s Kelley Blue Book.

At $50,080, that’s the highest industry average ever, reflecting the price hikes faced by new car buyers in recent years amid pandemic supply shortages, tariff-induced increases, and the high cost of EV production. The figure marks a 3.6% jump from the same month last year.

“Tariffs have introduced new cost pressure to the business, but the pricing story in September was mostly driven by the healthy mix of EVs and higher-end vehicles pushing the new-vehicle ATP into uncharted territory,” Cox executive analyst Erin Keating said. Passing the $50,000 mark was inevitable, Keating said, especially considering that the country’s bestseller is a Ford truck that “routinely costs north of $65,000.”

Year over year, new vehicle prices rose nearly 6% for GM, while Ford’s climbed 2.5%. Volkswagen new prices were up 12.5%.

As prices climb, so do delinquencies on loans to borrowers with lower credit scores. Recent data from Fitch Ratings shows the portion of subprime US auto loans 60 days or more overdue reached 6.43% in August.

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