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Walmart Retail Location. Walmart introduced its Veterans Welcome Home Commitment and plans on hiring 265,000 veterans.
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A TALE OF TWO RETAILERS

Walmart is still king of Retail America as Target sales continue to slide

The former is now worth about 18x as much as the latter.

Millie Giles, Tom Jones

It’s been a big week for retail, with the effects of tariffs fully setting in for some of America’s best-known store chains as they report results for the second quarter.

On Thursday, Walmart shares fell more than 4% after the company posted its first quarterly profit miss since May 2022, with adjusted earnings per share falling below expectations — despite US same-store sales growing almost 5%, topping forecasts and bringing in more than $177 billion in revenue.

While there were aspects of Walmart’s results that investors were less than enthusiastic about, including hints at further price hikes, there was also plenty to like: the company cited its massive supply chain and dominant market position as reasons it can keep its price rises below the national average. However, in the face of tariffs and slumping consumer spending, not all retailers are faring so well.

Wide of the mart

Just a day before, Target, one of Walmart’s biggest competitors, reported pretty much the exact opposite situation. Though earnings came in above expectations, same-store sales fell 1.9% and profit dropped by almost 20% — marking the retailer’s 11th consecutive quarter of flat or falling sales. Target stock sank ~6% in Wednesday trading, seeing its market cap get dragged even further behind its rival.

With Target’s model reliant on international goods — it imports roughly half of its merchandise, compared with ~33% at Walmart, per CNN — the retailer needs to raise prices even further to mitigate the impact of tariffs. But even before that, Target was struggling to draw customers from discount chains and e-commerce giants like Amazon.

Now, Target is hoping that a leadership shake-up might help to get sales out of the red. Around its quarterly results, the company announced that CEO Brian Cornell will step down in February after more than a decade, with current Chief Operating Officer Michael Fiddelke, who’s been at the company for 22 years, set to take the helm.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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