A Warby Parker store in Walnut Creek, California, in 2023 (Smith Collection/Getty Images)

Warby Parker’s earnings and new Target partnership have Wall Street seeing green

Warby Parker shares popped after the eyewear giant unveiled a new partnership with Target.

2/27/25 3:34PM

Shares of Warby Parker jumped nearly 5% after the affordable eyewear company unveiled a new partnership with Target. Later this year, Warby Parker will open five shop-in-shops at Target locations in Illinois, Minnesota, New Jersey, Ohio, and Pennsylvania — stores that currently don’t offer optical services. The brand will also launch on Target’s website, with plans to expand the partnership in 2026. Originally an online-only retailer, Warby Parker has since grown into a national brand with 276 stores across North America.

The news comes after Warby Parker beat expectations on the top and bottom line for its fourth-quarter earnings. The company’s revenue jumped 15% to $771.3 million, while net losses shrank to $20.4 million from $63.2 million a year ago. Warby Parker, which celebrated its 15th anniversary this month, plans to open 45 new stores in 2025 to keep up with demand. The stock has soared nearly 65% over the past year.

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American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

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The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

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Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.