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President Trump Announces Negotiated Lower Prices For GLP-1 Weight Loss Drugs
Novo Nordisk CEO Mike Doustdar (middle) and Eli Lilly CEO David Ricks (right) listen as US President Donald Trump takes questions from reporters as he delivers remarks on lowering drug prices (Andrew Harnik/Getty Images)

White House unveils deal with Novo, Lilly on weight-loss drugs

The latest deal the administration has reached with Big Pharma is perhaps the one that would impact the highest number of Americans.

The White House announced that it has reached a deal with Novo Nordisk and Eli Lilly to lower the price of their some of their blockbuster GLP-1 drugs starting next year in exchange for Medicare and Medicaid covering the drugs for weight loss.

President Trump said on Thursday that the drugmakers have agreed to sell Lilly’s Zepbound and Novo’s Wegovy directly to consumers for $346 and $250 a month, respectively. Currently, those drugs cost between $300 and $500 a month out of pocket through the drugmakers’ direct-to-consumer platforms.

Oral options, which are still in development, will be available for $149 a month, Trump said in the Oval Office as Novo CEO Mike Doustdar and Lilly CEO David Ricks stood behind him.

I call it the fat drug,’” Trump said. They make a lot of money, but theyre entitled to the money — they do very well.

The event was halted briefly and press cleared from the room after a man standing behind the president fainted.

In a statement, Lilly clarified that its upcoming GLP-1 pill, orforglipron, will be available at $149 for the lowest starting dose, with additional doses up to $399. It also said its Zepbound shot would be priced at $299 for the lowest dose, with additional doses up to $449. In its own statement, Novo celebrated the agreement but said the details were not yet finalized.

The deal would also result in Medicare and Medicaid covering the drugs for weight loss, which would be a boon for the companies. Generally, their drugs are covered by government-sponsored plans only when prescribed for diabetes.

Trump alluded to the deal last month, telling reporters that “the fat loss drug” would go down in price. It’s the latest deal the administration has reached with Big Pharma, but perhaps one that would impact the highest number of Americans.

Hims & Hers, which sells cheaper copies of Novo’s drugs for about $200 a month, fell on the news.

When Pfizer confirmed a similar deal with Trump in September, the administration also announced “TrumpRx,” which is not yet functioning, but has been billed as a website that will point people to direct-to-consumer options from manufacturers — allowing Trump to put his stamp on a trend well underway in the industry.

Novo and Lilly already offer cash-pay options for their popular weight-loss shots, which are often not covered by insurance. By jumping over middlemen like insurance companies and pharmacies, the drugmakers are able to sell the popular shots directly to patients for less than half the list price.

Both companies have said that their expanded direct-to-consumer channels — which now include distribution deals with Walmart and Costco — have resulted in increased volume.

In its statement, Novo said it expects the deal to result in a direct, negative low single-digit impact on global sales growth in 2026. Lilly noted in its statement that the scope of the agreement does not include pricing obligations in the commercial channel.

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Hims to stop offering copy of Wegovy pill following FDA scrutiny

Hims & Hers said it has decided to stop offering its newly launched copycat version of Novo Nordisk’s Wegovy pill, after the telehealth company drew criticism from the Food and Drug Administration. 

“Since launching the compounded semaglutide pill on our platform, we’ve had constructive conversations with stakeholders across the industry. As a result, we have decided to stop offering access to this treatment,” Hims wrote on X.

Shares of Hims are down double digits in premarket trading on Monday, while Novo Nordisk ADRs are up more than 6% as of 5:20 a.m. ET.

On Friday afternoon, the FDA said it would take “decisive steps” to restrict GLP-1 compounding. Department of Health and Human Services General Counsel Mike Stuart said on social media Friday he had referred Hims to the Department of Justice “for investigation for potential violations by Hims of the Federal Food, Drug, and Cosmetic Act and applicable Title 18 provisions.”

Hims launched the product last week, a seeming copy of a recently released and patented drug, which immediately drew fire from Novo Nordisk and regulators.

Shares of Hims are down double digits in premarket trading on Monday, while Novo Nordisk ADRs are up more than 6% as of 5:20 a.m. ET.

On Friday afternoon, the FDA said it would take “decisive steps” to restrict GLP-1 compounding. Department of Health and Human Services General Counsel Mike Stuart said on social media Friday he had referred Hims to the Department of Justice “for investigation for potential violations by Hims of the Federal Food, Drug, and Cosmetic Act and applicable Title 18 provisions.”

Hims launched the product last week, a seeming copy of a recently released and patented drug, which immediately drew fire from Novo Nordisk and regulators.

Hims oral semaglutide

Hims, long flying under regulators’ radar, finally strikes a nerve with its Wegovy pill copy

It’s unclear if the pill Hims is selling works or if the FDA will allow it.

$1.3M

There’s still plenty of money to be made in brainrot. The top 1,000 Roblox creators earned an average of $1.3 million in 2025 — up 50% from the year prior — according to CEO Dave Baszucki on the company’s fourth-quarter earnings call.

Roblox paid out $1.5 billion to creators last year, meaning its top 1,000 creators took home about 87% of the total pool.

Like other creator economy giants, Roblox rewards its biggest creators for their contributions to user engagement. Creator-made titles like “Grow a Garden” and “Steal a Brainrot” substantially boosted playing time over the course of the year. In September, the company increased its developer exchange rate, or the ratio of in-game currency to cash payout, by 8.5%.

Texas Governor Abbott And Google Make Economic Development Announcement In Midlothian

Alphabet could buy some pretty huge businesses with the amount of money it plans to spend this year

AI outlays have gone full nut-nut. Even Google, one of the most capital-efficient businesses of all time in its heyday, is spending like there’s no tomorrow.

Tom Jones2/6/26

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