Culture
Hawaiian Nation flag Makapuu Coast Hawaii
(Getty Images)
PARADISE WON

Hawaii is, again, Americans’ favorite state

Gorgeous beaches, dreamy weather, and the Aloha Spirit are real crowd-pleasers, it turns out.

Tom Jones

There’s not always a lot that Americans agree on, but Hawaii being pretty nice certainly seems to be up there. 

According to a new YouGov survey, a whopping 68% of Americans have a “very” or “somewhat” favorable view of the Aloha State, compared to just 15% who view Hawaii unfavorably. The island state’s victory builds on another YouGov study from 2021, where it won 69% of head-to-head matchups against other states, making it the most popular back then, too. 

Alaska, the 49th state, which (like Hawaii) was only admitted to the union in 1959, came in second with a net rating of +47% — suggesting some potential correlation between the amount of time Americans have had to form an opinion on the state and how well it does in the ranking. Or how far away it is from the mainland US.

Americans’ favorite state chart
Sherwood News

The way people vote and whether they’re city- or suburb-dwellers also had a considerable influence, per YouGov, with states like New York and California seeing huge spreads in favorability depending on party affiliation and where respondents live.

Interestingly, US citizens’ two favorite states are also among the ones they’ve visited least, with only 21% of Americans having actually been to Hawaii and just 12% having visited Alaska, a separate YouGov survey found earlier this year.

The lowest scoring place in the poll technically isn’t a state: Washington, DC, was included in the survey and notched the lowest net favorability at 1% — just below Mississippi’s 2% score.

Go Deeper: Check out the full YouGov survey.

More Culture

See all Culture
Family in front of TV

Hollywood may have its best year at the box office since 2019, but streaming audiences are still obsessed with old content

Viewers are opting for catalog content over new shows and movies across (pretty much) every major streamer.

Tom Jones6/29/26
culture
Tom Jones

The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.