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THE PARENT GAP

More babies are now born to parents over 40 than under 20 in the US

The nation’s fertility rate just hit another record low as more young people delay, or skip, starting a family.

Millie Giles

In what will come as a surprise to very few demographers, the US fertility rate slumped to another all-time low last year, per data from the Centers for Disease Control and Prevention released Thursday.

Continuing almost two decades of decline and compounding one of the most consequential long-term trends of our age, America’s general fertility rate — the number of births per 1,000 women aged 15 to 44 years old — fell slightly from 53.8 in 2024 to 53.1 in 2025, marking yet another record low. At the same time, the total number of births in the US hovered at ~3.6 million for a sixth straight year, some 700,000 less than in 2007.

So, despite a growing pronatalist movement and a spate of government-proposed fertility incentives, including discussions for a $5,000 “baby bonus,” fewer children are being born in America. But while this contraction has been driven in part by those rejecting having kids altogether, much of it can also be explained by more people delaying starting a family until later in life.

2025 birth rate by age group
Sherwood News

Looking at the CDC data, the total number of births in the US last year was highest for women aged 30 to 34 years, at 1.1 million, extending the cohort’s lead over women aged 25 to 29 (~990,000 births). Adjusting for population size, the fertility rates for US women in their late 30s surpassed those for women in their early 20s for the first time last year.

Zooming into extremes at both ends, a similar phenomenon is observed: in each of the last three years, there were more babies born to women over 40 years old (~147,000 on average) than to women aged under 20 (~136,000). As recently as 1995, those aged under 20 were having more than 7x as many babies as the over-40 cohort, per CDC figures.

No kidding

Though the veracity of economist Mike Konczal’s “later, not less” fertility theory has been debated, what the CDC data does point to is adolescent births decreasing with improved contraceptive access; births in advanced age groups increasing with reproductive medical advancements; and a total fertility rate that’s sinking further from the replacement level of 2.1.

What does this tell us? Well, for one, that American women appear to be exercising more control over their fertility, whether that be due to financial worries, personal relationships, education, employment, or just general uncertainty about the future (or, most likely, all of the above).

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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