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Netflix climbs ahead of “Stranger Things” streaming premiere amid reports it is ramping up its efforts to acquire WBD

The final season of Netflix’s tentpole franchise “Stranger Things” debuts on the streamer at 8 p.m. ET on Wednesday, and its stock appears to be safely out of the upside down.

Netflix is trading up about 2% on Wednesday, on pace for one of its better days in the past three months. The stock has closed up more than 3% only a dozen times this year.

Potentially boosting investor optimism is a New York Post report from Tuesday evening that the streamer has ramped up its efforts to acquire Warner Bros. Discovery. According to the Post, Netflix has made a case to the WBD board that antitrust concerns may not be warranted because Netflix competes not just with other streaming companies but with a larger pool of content providers, such as YouTube and TikTok. If Netflix’s legal team is right, the idea could pave the way for the world’s largest streamer by subscriber count to buy the fourth-largest.

At least one major Hollywood player is rooting against the company in the WBD bidding war. “Titanic” and “Avatar” director James Cameron this week said that Netflix acquiring WBD “would be a disaster.”

Morgan Stanley analysts have also argued that Netflix’s pursuit of these studio and streaming assets was creating headaches for its investors.

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Hollywood may have its best year at the box office since 2019, but streaming audiences are still obsessed with old content

Viewers are opting for catalog content over new shows and movies across (pretty much) every major streamer.

Tom Jones6/29/26
culture
Tom Jones

The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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